Businesses have to keep getting work to survive. Marketing brings that work. Even the biggest companies in the world, such as Coca Cola and McDonald, rely on marketing and spend billions of dollars in its campaigns. All your investments could go to waste if marketing campaigns are not properly planned. You have to learn about your audience and reach them with the right message to make a sale. Here are ten practical and effective ways to reach out to your audience.
1. TikTok is Making Waves
This video sharing platform is more than just entertainment and has attracted over 1 billion users in its short tenure. Today it stands in line with Facebook, Twitter, and Instagram for online advertisement. It offers more exposure at a lesser cost. Its influencers are cheaper and provide a better conversion rate compared to most social media platforms. Your marketing campaign is incomplete in 2020 without TikTok.
2. Pay-per-Click on Search Engines
Search engine marketing provides great exposure to new brands and gives website traffic a boost to get started. These ads appear when someone searches a query relevant to your services or product. One can’t help but see these ads as they appear at the top of the page. Even if you don’t get a lead, you at least get brand exposure. By targeting the right keywords and using an engaging ad design, you can get a great click-through rate.
3. Search Engine Optimized Blogs
People search for their problems on the internet. You can be the one to provide a solution by ranking your answer on search engine result pages for their queries. It’s only possible through a blog that is optimized for search engines. Search for the problems your audience is facing that relate to your services and write useful blogs on them. In every blog, you can discretely introduce your offerings. These blogs work as landing pages and, through engaging and convincing content, you can convert these visitors into leads and then customers.
4. SMS Marketing Never Disappoints
Although old school, SMS marketing is the fastest way to deliver your message to your audience. It’s easier to ignore an online ad, but people always open their text messages. You are likely to get a lead if you can reach them with an effective message. It’s also a lot cheaper than most other marketing channels. You only have to invest in a mass text messaging app and in a compelling copy to get started.
5. Boost Social Media Posts
As of 2020, over 3.08 billion people use different social media channels. It’s nearly as much as search engines. These sites like Facebook and Twitter offer you to reach your audience organically or through paid advertisements. You may be able to retain and engage following on your social media page, but attracting new followers is no longer easy. The best and effective way to reach social media users is by using paid boosts. Create an audience persona and consider the stage of the buyer’s journey to keep your reach to the most relevant prospects.
6. Run Social Media Contest
Starting social media content is a tactic that easily engages people and gets lots of shares. Think of a contest that your prospects would like and offer a small reward. These contests usually make it compulsory to share the post on their timelines, giving your brand more exposure. This also increases social media following and helps retain existing customers in addition to attracting new ones.
7. Guest Posting
Writing a blog for websites other than yours is a smart way of reaching a new audience. It allows you to represent yourself as an industry leader and share useful insights that your prospects would find interesting. It also gets a backlink for your website that helps improve its ranking. These guest posts, although aimed to provide knowledge or entertainment, discretely introduce a brand, product, service, or cause. If done correctly, it’s proven very effective.
8. Acquire Services of Influencers
Influencers are no longer just celebrities, making this marketing tactic a lot cheaper than it used to be. Almost anyone with a big following and good engagement on social media and blogs is an influencer. Their followers listen and follow what they suggest. Look for people relevant to your industry and have them promote your business. Millennials are smart enough to understand that an influencer also has to make a living and are wary of advertisements. Ask influencers to present you like they really trust your brand if you want to get a better conversion rate.