Secondary market research gives businesses a ‘Big Picture' handle on their target audience, but from there it is vital to drill down further to obtain a more granular understanding of customers that belong to smaller demographic segments - that's where primary market research comes in. This guide by leading UK […]
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Top Highly Paid Jobs in the Film Industry
The glitz and glamor of entertainment industry attract many young people to seek a career in the field. Along with fame, there is an opportunity to make huge money in the film industry business. If you are also interested in pursuing a career in film industry, the following post gives […]
Online Merchandising Strategies
Building a profitable and scalable e-commerce business requires flexible merchandising and an effective infrastructure. Flexible merchandising (delivering value and quality in meeting customer needs) is covered in this article. Effective infrastructure (building efficient processes to create the information required for flexible merchandising) is covered later in the article. Flexible Merchandising […]
Social Media Professional Services For Your Legal PR
Public relations professionals in any field, but especially in the legal fraternity, can benefit from the many advances in technology and communication. Social media avenues like Facebook, YouTube, Twitter, and LinkedIn are a necessary and relevant part of any conversation on public relations. Long gone are the days when PR was […]
Abuse in the Black Community: Black Women More Abused than Whites and Asians
Although recent headlines have sparked a lot of controversies and energized the global dialogue on domestic violence and abuse, the black community remains silent. Unfortunately, their lack of response doesn't mean black women are not battered or abused. On the contrary, they experience sexual abuse and physical violence at a […]
How Can Teachers Enhance Collaborative Learning?
Henry Ford once said, "If everyone is moving forward together, then success takes care of itself." Collaborative learning embraces this idea by relying on groups to work towards an academic goal together. Students in collaborative environments maintain individual accountability but have the responsibility of listening to, not just "hearing", each member of […]
The Effects of Cultural Diversity in the Workplace
Cultural diversity has increased in workplaces as companies have expanded globally. Leadership success in the 21st century involves the ability to have intercultural competence. According to the book Managing Diversity by Gardenswartz and Rowe (1998), using affirmative action alone in today's economic situation is no longer an acceptable management style. […]
Useful Tips for Smart Link Building
Link building is the most important component is any successful SEO campaign. The more links you got and the better quality these links are, the higher you’ll rank. When we built our online toy store, we were faced with the choice of using an SEO agency or doing SEO in-house. […]
How to Drive More Likes to Your Facebook Fan Page
The worldwide success of Facebook has prompted many of the companies to launch a Facebook campaign as an alternative to the search for customers by creating fan pages and groups for their brand, products or services. Brands treat Facebook as one of the key marketing tool for their upliftment and […]
Facebook Marketing for Your Ecommerce Success
Anyone involved in the e-commerce market knows that it’s a dog-eat-dog world out there. If you are running a store on the vast world wide web, you are most likely competing with a great many other business owners who are selling products very similar to yours. That’s why you should […]
Religion And Fashion-Uneasy Alliance
Religion and fashion seem diametrically opposed to one another. Religion is by nature based on conformity, conservatism, modesty, and dignity. Fashion, on the other hand stresses individuality, free expression, novelty, and pushing the standards of what is acceptable. The Conservatism of the Pious I have lived in what most people […]
Creative Ways That Charities Can Leverage Video For Marketing And Social Media Awareness
Video marketing is a type of marketing which uses the internet to allow an individual or organisation to advertise themselves effectively in the form of short videos typically lasting up to 5 minutes in duration. Products and services can be displayed online with the benefit of free online services such […]