Majority of business websites today have attractive graphics, well-written content, and a creative theme all cleverly meshed up to provide an interactive and engaging web interface. However, these aren’t the only factors to consider before deeming a website profitable. There is definitely more to website success than meets the eye. […]
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From POP to Purchase! A Look at Point of Purchase Merchandising
Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
Promoting a Live Event or a Concert
The last couple of years have witnessed a major resurgence in the concert industry, with touring as the biggest source of income for top earners in the US music business. The sheer volume of live concerts is one of the biggest indicators. Established artists like Bon Jovi and U2 were joined at the top […]
Dos and Don'ts of Paid Online Surveys
Why would market research companies pay you for participating in their online surveys? Market research plays a significant role in the way a business formulates its advertising and marketing strategies. A business that knows its target customers is capable of creating the right products and services for them and increasing […]
How to Market Your Online Business on a Tight Budget
The WWW opens a world of endless opportunities. Creating and maintaining an online business presence has been more practical than ever. However, the challenge lies in making a successful online business despite the tight competition. Because of the practicability and cost-efficiency of putting up an online business, many owners are […]
Google Services for Small Business
Almost everyone around the world knows Google as the number one search engine, but Google is more than a search engine. It offers more products and almost all of them are free or some require a very small fee. I don't think there is someone out there who doesn't like […]
What to Consider for a Successful Tech Startup
When you are in the process of starting a new tech company, it is important to think about the ways in which you will distinguish your company. In cities like Silicon Valley, there are hundreds of tech companies that are all competing for the same clients. One way that you […]
Different Types of Fabrics and How to Pick the Right One
Starting a new project is exciting because you have the freedom to make your ideas come to life. Whether deciding to sew a new skirt, quilt a blanket or embellish something plain, you need to ensure you select the right fabric. Using the wrong fabric in your project isn't advised […]
Improve Your House Before You Rent It Out
If you've invested in a property with a view to renting it out to make a steady income, then congratulations - you're one of a growing breed of investors who dip their toes into this very successful market! But sometimes, the property you have bought turns out to need a […]
What is Engaging Content on Facebook?
The most engaging content will lead to the best social media marketing campaigns. This can be visual or written which will capture a person's attention. Brands on Facebook often struggle to offer engaging social content. How should Brands engage with their audience? It is crucial you decide what tone of […]
How to Enhance Your Android Security
Smartphones must be treated with great care in order to avoid any type of unpleasant security issues: either device being stolen or data being online hacked. If you are not careful, losing the smartphone may result in more than only loss of phone numbers and contacts. We are talking about […]
Frquent Mistakes Made on Youtube Videos
The push these days is to use social media in all kinds of marketing. Regardless of your business - whether you sell interior decorating items online or have a regional plumbing business - the use of YouTube to promote your business can be a huge benefit. The search engines move […]