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Services

How to Thoroughly Spy on Your Competitors

As many of you already know, numerous individuals that have blogs currently ranking on first page of different search engines are doing all they can to keep their respective rankings. This means, there are specific and effective link building strategies that your competitors are using currently to outrank you in the SERP, […]

Search Engine Marketing
SEO

A Crash Course into Search Engine Marketing Jargon

Search engine marketing is becoming more and more of an influence within the way business is done on the internet. For the past several years, search engine optimization has been understood by the general public as something that runs in the background, behind the sites we know, love to visit, […]

SEO

Anchor Text in a Post Penguin World

With the Penguin 2.0 update that rocked the SEO world in late May, anchor text became quite a big topic of discussion in the SEO community. What level of exact match anchor text is appropriate to use in a post penguin world? What about partial match anchor text? How do […]

Marketing

Making Your YouTube Videos Stand Out

Unless you have a very special pet or a precocious dancing baby, making your YouTube videos stand out among the 100 hours of footage that is uploaded to the site every minute can often seem like an uphill battle. However, given that integrating video content into your marketing strategy provides […]

Advertising Marketing

Boost Your Business with Social Videos

Content can have a powerful effect on the marketing and branding of a business if created, shared and promoted strategically. In the digital landscape, creating a business website and blog isn’t good enough. To reach full potential, an organization is expected to engage in social media — and that includes […]

SEO

How to Avoid Anchor Text Over-Optimization Penalties

Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]