Content is King The above phrase is often used to describe the mere fact that a website’s flow of content and information can ultimately determine how successful and viable that website ends up being. Take the below as a simple example from Josh van Tonder, who responded to a question […]
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Consider these factors to avoid trademark infringement issues
As a business that wants to establish itself as a serious contender in any niche, it requires a trademark that consumers can easily identify with. A trademark ties a company to its product or services. While a trademark is easy enough to come up with, you can face trademark infringement […]
3 Social Media Blunders that Are Destroying Your Brand's Image
Social media is no more just a channel to make new friends and increase social circle. In fact, this incredible platform has taken the world of branding to a whole new level. Data reveals that more than 90 percent of brands from all over the world are using social media […]
10 Indispensable Tips that Can Improve Sales Online
Maintaining sustainable sales is a core requirement for business organisations specialised in the retail sector. No matter what the kind of industry is, achieving higher sales is the key to earn higher return on investment (ROI) and taking care of working capital requirements. Few of the strategies that help to […]
Utilizing Successful Direct Marketing Through Facebook
If a company is attempting to present potential consumers with their products and services without possible distractions or the hassle of dealing with retailers then direct marketing would be the most efficient route to explore. Direct marketing is simply the business of selling items straight to the public, say for […]
The Retail Marketing Sector in India
Indian retailing is poised at an inflexion point and is predicted to witness major changes in the recent years to come. Domestic major retail players have announced aggressive expansion plans and a number of multinational retail chains are making their entry through various routes. This competition is bringing in new […]
Transparent Marketing Secrets for Women
A transparent approach guides marketers to go beyond the obvious and truly tailor programs for the community they want to reach. Here are some secrets used by the best transparent marketers in the business: 1 SHOW HER “REAL” WOMEN AND RELATABLE SCENARIOS For the last twenty years, in survey after […]
Branding Your Employees? Offering Free Company Products to Help Brand Loyalty
Companies, no matter how big or small, need to build their brand so they’re recognizable in the market place. If you’re considering ways to help build brand loyalty, be sure not to overlook your most accessible, and arguably most valuable, brand ambassadors — your employees. Many companies have jumped on the […]
Advantages of Outsourcing your Social Media
You need to spread the word to prospective customers about your business. You've had a new website designed, leaflet and brochures made, and snazzy business cards printed that you're handing out to everybody on the street. You've even had a press release in the local paper, so you've done as […]
How You Can Make Facebook Work For Your Business
When you've just set up a business, you usually lack two things: sufficient financial resources and audience. To improve all aspects of your business, you need to reach as many potential consumers of your service as possible. And this is where Facebook comes in. Facebook has grown from a tool […]
The Environmental Impact of Roofing Materials and Sustainable Alternatives
Key Takeaways: It is understanding the impact of roofing materials on the environment and identifying sustainable alternatives. Exploration of current market challenges against the implementation of green roofing. Investigation into the advancements transforming the roofing industry. Evaluation of the environmental and economic benefits of sustainable roofing, contributing to urban heat […]
The Blueprint of Success: Engineering a Solid Business Plan for Your Mobile App Venture
Taking on a mobile app endeavor is comparable to setting out on the expansive advanced sea. With the proper navigational apparatuses and a flawlessly engineered plan, the excursion can prompt uncharted domains of achievement and advancement. A deliberately crafted business plan not just serves as a compass to direct your […]