Saturday, April 27, 2024
No one would ever confuse Nike’s signature checkmark with any other shoe brand. Branding is essential for establishing your company’s visibility and setting it apart from others. A brand is a company’s message and livelihood. Your brand should be clear in everything your company releases — its advertisements, social media […]
Digital marketing is not entirely all new, but these days it has been deemed as anything that is related to marketing efforts that use electronic devices or the internet. Marketers have since leveraged digital channels (by ‘digital channels we mean search engines, email, social media, and websites) in order to […]
Conversion rate optimisation, often abbreviated to CRO, is one of the most important metrics relevant to eCommerce and digital marketing. Although the term may sound complicated to begin with, having a basic understanding of the concept can play a crucial role in driving your business’ success in the digital market. […]
One of the biggest marketing ploys in today’s society is providing both potential customers and employees with branded products. The branding will have the company logo as well as contact information; phone number, email, website, etc. It is best to choose items that people use on a regular basis such […]
Our market has shown great day to day improvement. Nowadays people go for brands rather than buying a non-branded product. A brand represents quality and quality is what attracts the consumers. The battle nowadays is not between different companies but brands. Every brand wants to differentiate their product from other. […]
There are various marketing styles which will boost your rankings according to where they’re advertised. Additionally, whom they are advertised to is another reason. In fact, there are more than 100 marketing styles since the boosting phenomenon. Of course, where and why the campaign will be showcased is a question […]
The last decade has seen an absolute boom in technology, and the functionality of technology for personal and professional use has increased exponentially. It used to be commonplace for people to go to the mall, browse the sales racks and find the item they want, but now, consumers need only […]
What do we do when we want information about something? We turn to our favourite search engines and look for a piece of relevant information there, so does 3.5 billion people of the world. The Internet has become the primary source of information for people around the globe and SEO […]
Marketing has reached new heights in the digital age! All hail the digital age – TV is dead… Don’t mourn the loss of TV advertisements too long, or you will through us all back into the 20th century. TV advertisements used to be king over the last century, it’s hard […]
In today’s digital age, there are dozens of ways in which consumers find out about a company’s services or products. Be it in the more traditional word of mouth, paper ads, TV, or from one of many online avenues such as social media, video sites and social communication platforms. Online […]
If you are planning on launching a business venture in 2017, you are almost certain to emphasise e-commerce and online sales. Make no mistake; almost every conceivable metric points to growth of e-commerce in the modern age, while the fact that 71% of consumers now feel as though they get […]
Business owners can achieve a great deal by implementing a reliable Internet marketing strategy into their current advertising scheme. Having a website is simply one step in the right direction. It is also vital to increase the efficiency of the website, in order to maximize your conversion rate. Unfortunately, it […]