Content is King
The above phrase is often used to describe the mere fact that a website’s flow of content and information can ultimately determine how successful and viable that website ends up being. Take the below as a simple example from Josh van Tonder, who responded to a question on why websites are crucial to your marketing strategy.
“Today, in the age of the connected customer, your owned digital properties are a cornerstone of your content marketing and social strategies. These owned experiences, including your website, mobile sites and mobile apps, play a crucial role across the customer journey with your brand.”
Let’s put his perspective another way. Websites are considered one of the core elements of a successful modern business. Potential customers and netizens place high value on the quality of the content found on a website. In other words, the quality of the content is equated to the quality of products/services sold by the company, which when thinking about it makes absolute sense.
As a result, it is critical to make sure that the design and content your businessproduces is kept both fresh and relevant to the changing needs of your potential consumers. This can be achieved either in-house or by an external web design firm. If your website’s content is not consistently evolving to meet the modern-day’s consumer’s needs, your company is likely to lose relevance and suffer huge financial losses. As drastic as it may sound, over time it can even cost you your business.
Here are a couple of tips on how to keep your website’s design content funky and modern:
Content and More Content
As mentioned above content is king. This importance of high quality content simply cannot be emphasized strongly enough. Websites with old, stale content quicklylose their authority in the marketplace.If the content on your website does not change regularly, visitors to your site will wonder how serious you are about doing business, as well as wondering whether you will honor refunds and return policies, for example.
High quality content also changes and reshapes the visual appeal of your website. Again, it’s vitally important to keep changing the visual aesthetics as well as content of your website. There are many professional web design firms who are more than capable of providing this professional service; thereby, helping you to keep your website content up-to-date and visually appealing.
Social Media Exposure
Your website’s exposure in the digital marketplace is increased when your posts are linked to some of the most prominent social media platforms. According to Forbes:
“Social media marketing is a great medium for a business to build and increase brand presence throughout the internet.”
With professional help from a web design firm, you can increase the responsiveness or mobile friendliness of your website.The percentage of people who are browsing websites via mobile devices such as smartphones and tablets, is exponentially increasing as opposed to the number of people who are browsing websites via desktop and laptop computers.
A call to action is typically denoted as an image that drives the reader to click-through. However, it’s not just sites that can have a call to action. Virtually every type of content can, and most should. A call to action is also part of a solid digital media marketing strategy. This encourages visitors to the site to take action or participate in an element of the website.
A good example of a call to action is the “Add to cart” button you see on almost every effective eCommerce website. The visitor to the site becomes emotionally involved in the content that leads to the call to action. The visitor then proceeds to click on the “Add to cart” button on the website and buy the product that has appealed to them. It is interesting to note that calls to action return visitors to a website.
Change in Purpose
While you are constantly evaluating and readjusting your digital media marketing strategy, your website’s purpose, and reason for existence, might change. This can be a challenging, but exciting time in your business’s life cycle. The best advice for anyone in this position is to go through the process with qualified professionals and see where it takes you.
These are just a few of the many tips that can be followed to keep your website design and content engaging and up to date. It is important for your website to disrupt the market positively. In other words, you should aim to use changes in your website to make positive waves in the digital marketplace; thereby, increasing the chance of turning new visitors into returning customers.