In a constantly changing landscape of SEO, every year, search engines like Google make significant changes in the Search Algorithms. Some of these changes are minor while some are major updates like Panda and Penguin, which affect the search results and rankings of websites to a great extent. Panda Update: […]
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Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
How to Avoid Anchor Text Over-Optimization Penalties
Most businesses realize the power of search engine optimization (SEO), but some get a little over-zealous and repetitive in their efforts. With 2013 bringing a rise in penalties due to Google’s Penguin 2.0 update, now is the time to rethink your SEO strategy and marketing efforts. Namely, you’ll want to […]
The Importance of Internet Privacy and How to Protect Your Privacy with a VPN Service
There are over 2 billion people using the internet in the world, and for most of them, their online activity can be watched by others. Whether its checking a bank balance, sending an email, or just browsing a website, the vast majority of internet users get online literally unprotected against […]
Tackling Google’s Penguin Updates
When sites are hit by Google algorithm changes, it can sometimes seem like a long road to recovery. Indeed, website owners may be moved to express the view that it will actually be impossible to recover. The good news is that it will almost always be possible to get things […]
How to Market Your Online Business on a Tight Budget
The WWW opens a world of endless opportunities. Creating and maintaining an online business presence has been more practical than ever. However, the challenge lies in making a successful online business despite the tight competition. Because of the practicability and cost-efficiency of putting up an online business, many owners are […]
Online Marketing Tips for Hotel Managers
Leading a company to success is a tiresome task that requires knowledge in various disciplines. You need to know how to probably manage employees to make them productive and happy. You have to develop good business relationships if you want corporate customers to stay with you - and you have […]
Tips for Efficient Guest Blogging to Increase Site Traffic
From its early beginnings as a personal online journal, blogging has truly gone a long way and has, over time, transformed itself from being something more of a hobby or pastime to one that can serve as a powerful tool that businesses can use to move more goods, increase sales, […]
The Most Affected Websites by the Penguin 2.0 Update
The recent Google’s Penguin updates have impacted on various webmasters quite adversely. A few days after Google announced its latest roll-out, a lot has been reported in terms of the biggest losers. Just a few weeks before the updates, Google’s Matt Cutts announced that the impact was going to be […]
The Importance of Back Linking for SEO
Ensuring the presence of good inbound links to a site is an important aspect of search engine optimization. This is because having good backlinks increases the value of a site in the eyes of search engines. While evaluating the links, search engines also take into consideration the quality of the […]
Online Marketing and SEO Tips to Drive More Customers to Your Site
Your customers are moving. Not house to house, but from one shopping mindset to another. The days of phone books and physical window shopping are slowing down. They’re not gone and might not ever disappear completely, but if you want to be where your customers are, you’ll follow them, and […]
Frquent Mistakes Made on Youtube Videos
The push these days is to use social media in all kinds of marketing. Regardless of your business - whether you sell interior decorating items online or have a regional plumbing business - the use of YouTube to promote your business can be a huge benefit. The search engines move […]