The recent Google’s Penguin updates have impacted on various webmasters quite adversely. A few days after Google announced its latest roll-out, a lot has been reported in terms of the biggest losers. Just a few weeks before the updates, Google’s Matt Cutts announced that the impact was going to be massive. He noted that after the updates almost 2.3 percent of queries in the United State will be impacted to the extent that even their regular users will notice the changes. Cutts had also announced that the extent of Penguin attack will vary by language. For instance, languages that have more web spam would experience greater impact.
However, according to recent studies, the impact of Penguin attack on English queries appears to be quite low. The previous Penguin update had an impact of about 3.1 percent on English queries. Therefore experts predict that the latest updates may have had a greater impact on queries in other languages. It is also important to point out that Cutts had promised that Penguin 2.0 would be deeper than the previous one. He said that Penguin 2.0 will be more comprehensive than Penguin 1.0. Explaining what he meant by the word deeper, Cutts said that the latest Penguin has iteration that has the capacity to look beyond homepages. He added that Penguin 2.0 has the ability to go deeper and affect certain small parts of a website. This meant that more sites were going to be adversely affected by these updates. It is therefore worthwhile to have a look at some of the biggest losers in the just concluded Penguin attack.
For starters, a lot of people are now complaining about decreased homepage ranking. But still there are some who say that the updates have seen their rankings go up. One of the biggest losers in the latest Penguin updates is 2dplay.com. This site deals in games. The attack forced its rankings to drop by -58, 95 percent. This is one of the biggest drops that have been reported so far. Another great loser is lifed.com. This is a business site whose current search engine optimization visibility stands at 11783. This site has experienced a drop of about -57, 09 percent. It is also clear that Penguin 2.0 updates had a serious impact on porn sites. Some of the porn sites that were negatively impacted include kporno.com, 4tube.com, extremetube.com, xhamster.com, pornhub.com and more.
Studies also show that some of the well-established business websites that have been around for decades were seriously affected by the latest Penguin attack. Among them is DailyDot.com. This is one of the most reputable blogs on Google and other search engines. Its current search engine optimization visibility stands at 13783. This indicates how serious the attack was. However, this does not imply that these sites experienced massive traffic loss. Most of them still enjoy high SEO visibility especially for those keywords that have not been tracked. However, most SEO experts claim that the impact experienced by the biggest losers is lower than what was expected. But the number of losers is expected to increase with time.