A paperless office has long been the dream of innovative, forward thinking credit professionals. While it is not yet a reality, certain innovations are bringing this dream closer. Imaging and workflow technology were the first giant steps forward. Lately, there has been another innovation that could bring a paperless office […]
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Transparent Marketing Secrets for Women
A transparent approach guides marketers to go beyond the obvious and truly tailor programs for the community they want to reach. Here are some secrets used by the best transparent marketers in the business: 1 SHOW HER “REAL” WOMEN AND RELATABLE SCENARIOS For the last twenty years, in survey after […]
The Most Common Ways the FDCPA is Violated
In a perfect world everybody would play by the rules. There would be no room in this perfect world for liars, bullies, and people who resort to threats. Unfortunately for a number of people employed by debt collectors, this means there would be no place for them either. In no […]
The Importance of Original Content for B2B Marketers
In a recent article Michael Krigsman wrote: Content is King, but Context is God. He wrote that context is an emerging new trend that is going to take over content marketing. In his interview with a Hubspot CEO, the CEO pointed out how context is the next step in “refining” content… […]
Ensuring Brand Consistency in Your Online Company Presence-Create a Unified Image
Brand consistency is essential for every successful marketing strategy and product placement, especially in a dynamic and highly competitive online business environment. Creating a unified brand or company image on the web will directly boost your marketing efforts and, if properly planned and executed, it will eventually increase your sales […]
How Restaurants Can Use QR Codes in Their Marketing Campaigns?
Mobile marketing campaigns (see successful examples) are becoming so popular that businesses are trying to find new and interesting ways to use mobile technology to market to their audience. This is especially the case for restaurants. Restaurant marketing campaigns are now using SMS messaging to reach their target audience. Despite […]
Shared, Dedicated or VPS Hosting-Which Is Right For Your Website?
If you need to have hosting for your website, there are three types of hosting packages to choose from. These are shared hosting, dedicated hosting, and VPS (Virtual Private Server. Each of these services has their benefits, and the pricing of these services can vary from provider to provider. What […]
Protecting Yourself After a Car Accident
While dramatic scenes of people being cut out of cars and rushed to hospital are popular with the media (and do occasionally happen in real life), the reality is that the majority of car accidents are far more mundane. Driver A bumps in to driver B and there is little to […]
How to Choose The Right Communication Method
Methods of communicating are constantly changing. Up until relatively recently you could only really talk to someone in person, by telephone or by writing them a letter. That was about it. You might have faxed someone or sent a courier to speed things up a little. Then came the internet […]
Tell-Tale Signs That You’re About to Buy a Stolen Car
What happens when a car gets jacked? It doesn't go live with its other homeless friends on The Island of Stolen Vehicles. It ends up in the driveway of an unsuspecting buyer who just wanted a new ride. Save yourself the headache-and legal trouble-of buying a pilfered auto by paying […]
How to Reduce Your Vehicle Fleet Costs
Running a fleet of vehicles will consume a reasonable amount of resources for just about any business. Without some controls in place it is likely that costs will almost run away with themselves. Running a cost efficient fleet of vehicles will have a positive effect on your organisations bottom line. […]