Monday, May 6, 2024
Do you know why do scientists research? Are they insane? Or, do they love to dig any matter meaninglessly? They actually reveal the facts that support the transformation. Without transition from the old books, no innovation can occur. This is what the ulterior motto of any kind of research. What […]
If you are planning on launching a business venture in 2017, you are almost certain to emphasise e-commerce and online sales. Make no mistake; almost every conceivable metric points to growth of e-commerce in the modern age, while the fact that 71% of consumers now feel as though they get […]
The job of a sales manager is widely considered to be one of the most demanding of all sales-related roles, requiring the ability to balance a vast number of responsibilities. Indeed, sales leaders must look out for the interests of customers, staff and the business itself, which is why companies […]
First, the bare basics. Assortment Planning: According to the retail consulting service Parker Avery, assortment planning in fashion is how products are selected to maximize sales and profit, over a specific period of time. In simpler terms, assortment planning is the process of determining what merchandise is best for sale […]
Man meets gadget, falls in love, the end. It's a never-ending love story but gadgets have come a long way. No longer are they the preserve of men and no longer are they the throw-away items bought for Father's Day and quickly forgotten. They've moved on. They're serious business: don't […]
Owners and managers of successful stores and retail outlets understand that music has a major, though largely unconscious, influence on shoppers.Beginning with an article published in Journal of Retailing in 1973 by Philip Kotler, psychologists have studied how shoppers behave while hearing music, and have proven that music affects their […]
Maintaining sustainable sales is a core requirement for business organisations specialised in the retail sector. No matter what the kind of industry is, achieving higher sales is the key to earn higher return on investment (ROI) and taking care of working capital requirements. Few of the strategies that help to […]
People fear that programmatic marketing (also known as programmatic media or programmatic advertising) is going to somehow dilute their marketing efforts. They fear that it may only pick up lower-quality leads, or that it will scare away customers in some way, but this is not true. Starting With a Simple […]
Leaflet distribution remains one of the most efficient way to optimise your marketing campaign as it is reported to offer to businesses one of the highest Return On Investment (ROI). Indeed it is often said that 80% of the leaflet delivered would be red at least one time by your […]
Every small business - whether it operates online or at a brick-and-mortar location - has something to gain from ecommerce. Ecommerce can help small companies expand their business, strengthen their customer base, enhance market visibility, and improve profits. If you are making ready yourself to take your e-commerce business to […]
Fraud is something that we all try to avoid and prevent, and there are many different types of fraud. From minor offences, such as reusing a postage stamp, to much more serious crimes, such as identity theft and forging bank notes, there are many varieties of offences and fraud crimes […]
So, most of us are effectively using social media for business, engaging with customers, generating leads and sharing content. When you find something social media-worthy it can be easy to fire it off straight away-but is there a time of day you should be posting? Just what difference does it […]