While looking for a job, most of us have our eyes set on the highest paying ones. The dream to be Richie Rich and get a high paying job is common to most. So, do you want to know of some of the highest paying jobs in India? Take a […]
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Data Protection for Survivors of Domestic Abuse
Last month,I wrote an article about different steps that people should take in safeguarding their personal information online. With a spate of recent data breaches at large companies, it’s no surprise that data security is on the top of everyone’s mind. But protecting one’s real-life safety when engaging on digital […]
Why Joined Up Comms = Success, Now (Even) More Than Ever
As far as buzzwords go, “integrated communications” is clearly in the limelight. Though the term is sometimes alluded to as a new crucial trend, this isn’t exactly a new concept. PR professionals should realize that doing integrated communications is the very essence of Public Relations. It’s no novelty; rather it’s […]
How Christmas Adverts are Radically Changing Brand PR Strategies
Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]
How to Find Customers for Your Printing Business?
Customer is the king for any business; this holds true for the printing businesses too. As a printing business, the key challenge you may be facing apart from retaining existing customers, could be to find potential customers. Without marketing it could be impossible to survive and an effective marketing campaign […]
7 Digital Marketing Secrets That Experts Don’t Want You to Know
Trust is the ground foundation of a relationship, and transparency is the currency through which we make the foundation strong. In today's ever-so-competitive corporate world, trust is the most underrated term, and the word transparency is always written in brackets. Derek Miller reveals in one of his blogs posted on […]
Some Takeaways for this Year's Fire Prevention Week
The fire prevention week is nearing, it's only a few month's wait from now. But are we all prepped up? No, we are not. Many of us don't follow the guidelines recommended by the NFPA. And even a more number doesn't even know such guidelines exist. This year's fire prevention […]
Establishing a Job in the Public Relations Industry
The public relations field is quite diverse and challenging. But, there isn't a simple cookie-cutter list for educational requirements that needs to be fulfilled if you want to be a part of it. Moreover, the educational requirements in this field are solely dependent on the type of job you are […]
11 Things You Need to Know About Mobile Marketing
It has been a long time coming: research reveals the number of mobile users in 2014 increased exponentially when compared to the number of users in 2010. The mobile marketing opportunities are currently enormous. Chief Marketing Executives (CMOs) need to develop a solid mobile marketing strategy. Below are some important […]
Choosing the Right All in One SEO Service Simplified
Do you have a business website that needs visibility? Your best bet is optimizing your website to become search engine friendly. There are millions and millions of websites on the internet. Surely, you do not want your target audience to swim in the deluge of web pages to reach you. […]
Sony Leaks Reveal Israel’s Relationship with American Media
[youtube http://www.youtube.com/watch?v=EMSkkT9mPVM] Wikileaks have published a cache of Sony's internal emails which demonstrate the close relationship between Hollywood executives and the Israeli government and pro-Israeli lobbying groups in the USA. The emails reveal how Sony bosses had dinner with Israeli Prime Minister Benjamin Netanyahu and how other entertainment execs met […]
Can Lagos 2060 Inspire a Generation of Africans
Lagos 2060 is a sci-fi collection that looks at the Nigerian city of Lagos exactly a century after Nigeria became an independent country. Inspired by DADA books, via a creative writing workshop in Lagos, Ayodele Arigbabu, DADA’s Foundation Director, said that the 2013 collection wasn’t just a case of “aesthetic […]