Sunday, April 28, 2024
In 1927, Assar Gabrielsson, sales manager at Swedish ball bearing manufacturer SKF, decided to found a car company called Volvo. Ball bearings were good, he thought. But cars are better. In Spring of that year, after a run of ten prototypes, Volvo’s first production car rolled out of the Volvo […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
Having a professional profile on the LinkedIn social networking platform can benefit you greatly in standing out from the crowd of employees/businessmen swarming the business world. Whether you are looking for a job as a fresher or trying hard to put your very own startup on the map, LinkedIn can […]
The offer of Spotify is great, the selection is enormous with over 30 million songs. As a music lover I am thrilled. I listen to and discover music that I would probably never have heard of otherwise. But of course, the question arises to me: how many songs can I actually store in […]
Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]
Today, I want to talk about a sometimes forgotten piece of owning a business – knowing your competition. Running your own business can be a wonderful thing: be your own boss, make your own hours, do things your way. While there are certainly many upsides to running the show, it’s […]
With almost every business having a website, competing for online attention is increasingly difficult. The best place to promote your brand is on your website. There are several website marketing techniques that will give you an edge over your competitors, the most effective ones being: Pay-per-click Pay-per-click (PPC) is a […]
The eCommerce marketing is as important as the website development. Both will require perfection to get nicely executed and to achieve targeted sales. Marketing the products on your eCommerce store is somewhat tricky. Use of the right platforms, technologies and techniques will surely help one succeed in branding. Let’s consider […]
A lot of time and money is spent in optimizing e-Commerce websites in order to attract customers. Once this is achieved, the next stage is to convert a visitor into a buyer and it all depends on how the product page works. The smallest differences in designing e-Commerce product pages […]
There is no exact formula to make a perfect landing page. However, there are several ways to increase the chances of making a perfect one. Landing pages are one of the best ways to highlight services, products or promotions. The way they are constructed is the key to achieve great […]
Brick and mortar stores carefully plan the concepts, designs, and layouts of their display windows in a way that captures attention, piques interest and invites shoppers to enter the store. The Apple Store, for example, consistently creates displays that appeal and inspire. Online businesses must create the same feelings and […]
Can mobile learning increase workplace productivity? What about social media and search engines? The answer is yes, all of the above can improve your employee's productivity, skills, and loyalty. Modern businesses are embracing the connections society creates online, and using them to build a solid workforce. Educational Technology and Mobile […]