The eCommerce marketing is as important as the website development. Both will require perfection to get nicely executed and to achieve targeted sales. Marketing the products on your eCommerce store is somewhat tricky. Use of the right platforms, technologies and techniques will surely help one succeed in branding.
Let’s consider 20 most effective eCommerce branding strategies to promote your online store.
1. Content marketing strategy
Initially, it’s very important that you recognize whom you want to target and with what content! People on internet will approach their searches and get convinced only by an interactive content, similarly the way they are convinced by in-house sales person. It makes developing content marketing strategies simply must. What one sells should be well presented and well said. Draft unique and engaging content only.
2. Recognize user intent
Figure out user’s buying behavior with the keywords that are highly searchable related to the specific products. There are some technical tools that can help one to track viewer’s online movements with keywords/keyword phrases searched over different locations worldwide.
Start optimizing the web pages with content made very according to these searches. Knowing user intent will generate high probabilities of your product pages to get reached to your customers.
3. Content sharing strategy
The content that is shared on-page and off-page should be meaningful, unique and easy to understand. It should also be SEO-friendly, easy to explain the search engines about the services and therefore the benefits of website to the end users.
After content drafting, the contextual content sharing is also required. There are several platforms like article/blog/PR that will need the digital marketers to well execute such content to get popularity.
4. Email marketing campaigns
Successful email marketing can acquire new users as well as resume old ones. The right technique used with purposeful texts in email can grab the audience. With an offer of FREE guide or e-book on subscription of any email newsletter, one can not only know user’s contact details but also their interest about what you share.
5. Search engine optimization
Basically, it will contain SEO and other online branding techniques to optimize the web content. It mainly aims to target the viewers over many digital platforms ensuring their great involvement onto the site, and therefore getting them converted into an actual profit.
6. Social media marketing
Social media promotion is an optimization of various social networks such as Facebook, Twitter, G+ etc. It focuses on engaging as many viewers as possible. Although, social networks are often tricky to target the groups more specifically, some powerful marketing strategies will help one to target an audience precisely. It’s a gradual, smart and cost-effective way of marketing.
Social media analytics tools help us to understand which platform will work better in our campaign and the way to continue to get optimum spread! Automate your social posts with specific time slabs to go visible over.
Video marketing is inevitable too. The graphical presentation that speaks much about the product with product images, videos or animation will be more popular. Utilize the platforms like YouTube, Instagram, Pinterest etc.
7. Connect to your audience
Yes, through some trust signs. Your viewers will likely love to see who is at work behind the scene. Show them your phone number, email addresses and offer live chat box. Give your company a personal identity with faces and photos of CEO, authors and employees. Address the viewers with their names and create more personalized user experience.
8. Paid campaigns
Some eCommerce marketing resources such as social media networks, Google Adwords are paid. The pay per click campaign that is run cleverly is actually extremely cheap. The world of eCommerce PPC is large and yet getting bigger.
9. Build loyal customers
Encourage new viewers or present customers with your loyalty programs. With every customer getting the reward (in forms of discounted prices or special offers), it’s will purely be the great opportunity for store owners to earn that extra bucks from them.
10. A/B testing of checkout pages
It’s about testing how the buttons and steps on your checkout page will convince the visitors to buy. Simplify the checkout process to eliminate people abandonment and to increase their cart involvement.
11. Switch On Mobile eCommerce
Mobile-responsive websites and mobile-ready ads are highly craved now. Making an eCommerce store mobile-friendly to work smoothly and efficiently on different devices like smartphones and tablets is must. The whole world is shifting to a surprising mobile eCommerce.
12. Unveil the power of online statistics
Online analytics tools are powerful enough to give us just fantastic statistics about the users. They provide us with information such as “where the search queries are being generated from, the digital devices these searches are performed over and the geolocation they are operated within. The list doesn’t end here. One can use such details even to promote the local consumers, knowing their various preferences.
13. Encourage visual navigation
Navigate the viewers through links given from rather more professional pictures of relevant content. The visitors are more likely to click on the links that are more visual than the textual navigation.
14. Optimize for users, not for search engines
Focus on satisfying the online users, rather than only trying to keep search engines happy. Feed your audience with what actually they want, the product presentation and everything optimization related.
15. Upsell the products
Indeed, it will help a lot. The customers intending to purchase specific products from your store may also get tempted to buy similar products that you leave popping up aside. Never exhaust their shopping clues, flexible suggestions are good enough instead.
16. Encourage people for their wishlists
Follow those viewers who once showed their interest in any of your product but actually didn’t buy. Re-marketing them with some encouraging words or offers can really turn them on in your customer list.
17. Building Product Reviews
Make your product pages more interactive, allowing your users/viewers to comment on your services/products. Remember, your exceptional products and product offers with better customer services will earn positive reviews.
18. Justify physical marketing too
The traditional marketing should never be compromised. The right blend of online and offline marketing will create a big success. Your every single penny you spend in your branding campaign should be worth enough.
19. Set the best digital marketing plan
Digital marketing campaign is an expert utilization of powerful marketing techniques on various digital devices and increase the sale. Identifying which platform/s will work better for your store will be more of being clever to hit the market.
20. Build trustworthiness
Optimize your website to the fullest. Use more graphics, less texts. Let your portfolio speak more than your words. Present your precious testimonials. Create unique offers. Optimize your site performance. Improve on “Trust Badges” such as SSLValue, VeriSign, PayPal etc. to increase your conversions rates.
Hope, this list will help you in your eCommerce store branding.