People in business continuously seek the best marketing tools for their business. These tools adapt to current trends, and now, one of the most effective marketing tools is found online, commonly known as digital marketing. This type of marketing refers to any marketing done online. You can use whatever resources […]
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Marketing Automation 101: Understanding the Basics
Marketing automation allows businesses to automate repetitive tasks like sending emails and making social media posts. Marketing automation software allows you to track and analyze your marketing actions. At this point, businesses have many marketing automation software programs available for them to choose from. The key is finding the right […]
A Step By Step Guide To Developing The Perfect Social Media Marketing Strategy
Social media marketing provides companies the opportunity to approach their target customers in novel, experimental and creative ways. No matter the size of your organization you can always interact with your consumers on social media, understand their needs & concerns and receive valuable feedback that will in turn help you […]
The Continued Rise of Social Media Marketing: What Will It Offer in 2018?
Social media is constantly evolving and is continuing to play a major role in any small business’s digital media marketing strategy. As Nathan Mendenhall opines, it is vitally important to have “a solid social media strategy [as it] will help you navigate towards business goals through the ever-changing social landscape”. […]
Tired of the Affiliate Angle? Try These Two Marketing Types Instead
There are dozens of different digital marketing platforms and vehicles to fit whatever project you have in the pipeline. In fact, it’s in your best interest to explore as many as possible to not only diversify your lead generation but to also appease your creativity & grow your skill set. […]
3 Effective Marketing Ideas to Grow Your Air-Conditioning Business
Do you have a plan to market your air-conditioning service business? Without one, you’ll have a difficult time finding new customers for your company. An interesting thing about the air-conditioning business is many companies create egocentric ads instead of sharing how they can help their customers, their affordable services, and […]
3 Effective Marketing Ideas to Grow Your Air-Conditioning Business
Do you have a plan to market your air-conditioning service business? Without one, you’ll have a difficult time finding new customers for your company. An interesting thing about the air-conditioning business is many companies create egocentric ads instead of sharing how they can help their customers, their affordable services, and […]
11 Tips to Improve Online Marketing in 2017
Last year was a year marked by changes in the position of Internet, and in 2016 we face now, the trend will continue along the same path. Everyone digital moves at a vertiginous speed, so holding hands is not the most recommended strategy, whether it is intended to maintain the […]
The Modern Face of Marketing
The days of traditional advertising are almost over. You used to just be able to hang up a sign outside and then wait for customers to show up. Today, if you do not have an online presence, you are likely not in business. In addition, with a global community right […]
Why Blog Comments are Good for Your Content Marketing Strategy
The comments section of blogs (and other online content) are marred by a bad reputation. It’s not hard to see why, especially when you consider how it is a dwelling place for trolls, and a cesspool of unproductive criticism and insults. Many people try to avoid comments, while others regard […]
Free Internet Marketing Tips For Beginners
Unlike in the olden days, marketing for entrepreneurs has become more accessible. With the rapid technological evolution, a company could already advertise their products on a global scale through online marketing. The internet has played a vital role in narrowing the gap between businesses and their target audience. However, it […]
5 Guerilla Marketing Tactics
Even if you can’t stand the usage of oversimplified and trite clichés, you can’t help but admit that the business world is one that is both dog eat dog and cut throat. To be competitive, small businesses need to think outside the box when it comes to their marketing initiatives; […]