Unlike in the olden days, marketing for entrepreneurs has become more accessible. With the rapid technological evolution, a company could already advertise their products on a global scale through online marketing. The internet has played a vital role in narrowing the gap between businesses and their target audience. However, it has also increased the already stiff competition for customers’ attention, given the billions of advertisements posted on internet sites every second.
Fortunately, you don’t need to spend huge amounts of money in order to attract the attention of your prospective clients. If you’re a budding entrepreneur, here are five online marketing strategies you could try to set your business on the fast track.
Utilize video campaigns
According to Forbes, video advertising will dominate the online marketing platform in 2016. Taking advantage of this marketing trend will put you ahead of your local competitors. By posting videos on your blog, website or YouTube channel, you could easily introduce your products to your niche market in the most animated and creative ways. If say, for example, you’re promoting your pastry business, you could create baking tutorials to give clients a sneak peek of your business.
Here’s a tip: make your videos very engaging. You don’t want to bore your customers with a robotic monologue or unnecessary information.
Diversify your social media channels
Digital marketing comes in different forms, and social media marketing is one of the fastest rising media. Thus, having diverse social media platforms is crucial to growing your business. By simply opening a Facebook page, Twitter account and Instagram account for your business, you could easily broadcast your products to your peers, families and followers. You may also ask them to share your posts with their social media community. This will generate more views and strengthen your online presence, thereby increasing your market base. Remember to update your posts every day, while keeping in mind that social media is a platform for conversations.
Try mobile marketing
The use of the mobile device has exploded tremendously in the past several years. In 2015, Google announced that mobile traffic had exceeded desktop traffic in more than ten countries worldwide. This means that more and more customers will be using their mobile devices to find something they want. Thus, for your business to survive in the coming years, it is imperative for you to plan some mobile marketing strategies. You can incorporate SMS and location-based marketing in your sales strategies to let your locality know of your business’ existence.
Create your own business website
To keep your business relevant in this digital age, having a website is an integral facet of your business. As an entrepreneur, you need to update your customers about your products and other business operations to keep them in your loop. Creating a business website could accomplish multiple digital marketing strategies to increase your clientele base. With complete contact information and customer testimonials, your internet site will serve as the front door of your business.
Another tip: keep your internet site simple so that customers could easily navigate into it.
Optimize Search Engine Marketing
Given that you already have a business website; your next step should be optimizing your web content for them to appear in the top searches. With a plethora of websites and blogs sprouting like mushrooms everywhere, not appearing in the first pages of any search engine could sadly throw your website into oblivion. If you are not familiar with this process, SEO experts, such as First Page Advantage, could help you improve the inner page visibility of your business website and boost the ranking of your web contents in search engine results.
As a business owner, developing a strong online presence is crucial to your business growth. Developing and implementing online marketing strategies are complex processes that demand full attention and diligence. Keep in mind that a few clicks could build your business empire or tear it down in just a couple of seconds.