Content can have a powerful effect on the marketing and branding of a business if created, shared and promoted strategically. In the digital landscape, creating a business website and blog isn’t good enough. To reach full potential, an organization is expected to engage in social media — and that includes […]
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How Your Business Can Use Hashtags on Facebook
Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]
Advantages of Visual Content for Your Marketing Campaigns
Are you interested to learn how to drive traffic to your website effectively? There are several ways that you can use to attract more visitors coming to your site. Creating visual content is considered as one of the most popular ways to attract visitors to your website. More than 90% […]
Getting Hired: How to Land an Engineering Job
With graduation season upon us, soon-to-be graduates will be looking to land fruitful careers in the engineering world. And while engineering majors still dominate the list of college degrees that pay the highest salaries to new college graduates, the job market is not what it used to be. Having said […]
What Payroll Software Should Your Business Use?
Maintaining payroll systems can require long hours and tedious work. As a business grows and the number of employees increases, tracking things like sick pay, tax deductions, insurance benefits, and maternity pay and wages can become an overwhelming task. Most companies that have only a few employees choose to do […]
A Guide for Lawyers Using LinkedIn
What better social network for a lawyer than a professional one where both fellow colleagues, referral sources and prospective clients are all brought together in one place. LinkedIn can serve as a powerful tool for attorneys if used correctly. We’ve put together a guide lawyers can follow to maximize the […]
Strategizing The Branding Activity Of Your Business
Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows […]
How Logos Help Develop a Brand
Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As […]
The Essential Skills Of Successful CIOs
The Chief Information Officer (CIO) is becoming one of the most lucrative and powerful roles in large corporations. These C-level executives, also called “Chief Technology Officers” (CTOs), are in charge of a business’s technological capabilities in an economy that is increasingly dependent on technology. They are responsible for everything from […]
Advantages of Managed Hosting Solutions for Small Business
As a small business running an online store or a company website, the last thing that you wanna spend time, money and effort is managing your servers. That is why the best solution is to go for fully managed hosting services. But what are fully managed hosting services? You may […]
What Is The Income Statement And Examples
Compared with the balance sheet reflecting the activity of a company at some point, the income statement shows the company’s financial situation over a long period of time. In other words, the income statement deals with the company’s revenues and expenses, presenting a summary of its financial activities from 3, […]