When it comes to the number of users and ad revenue generation, the social media giant Facebook is perhaps the number one competitor of Google. Last year, Mark Zuckerberg thought that it’s time to offer something that their competitor is known for and thus was born a new search feature […]
Social media
LinkedIn Changing the Dynamics of Human Resources
Social networking has transformed the role of human resources. There are a number of different social networking sites that professionals and employers can use to find each other, but LinkedIn is definitely the most popular. Whether you are an employee, job applicant or an HR consultant, you need to be […]
Social Media vs Search Engines. Which is Better for Blog Traffic?
In today's online marketing world people are always talking about search engines and social media. They make comparisons between the two all the time. Which is the better one to get traffic to your blog — social media or search engine? While people are talking about which is better in […]
Social Media Advice for Charities and NGOs
Growing influence of social media in all types of online activities is undeniable. Started as a way of connecting private users in social interactions, these platforms have expanded immensely, imposing as a powerful marketing tool and a unique new way for various commercial enterprises to offer their goods and services. […]
How to Increase the Fan Base of Your Facebook Page
Facebook traffic as we all know is basically one of the most active and low bounce rated one way traffic to any blog. In October 24 2012, Facebook announced that they've surpassed a staggering 1 billion active users every month… And since this announcement was epic on it own, it […]
Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
How to Preserve and Protect Your Reputation on Social Media
We all get a hearty laugh, facepalm moment, or a smug sense of schadenfreude when we see screencaps similar to the one above, living testaments to human imperfection. There are entire sites dedicated to these fails, whether they come from Facebook, Twitter, Reddit, SMS messages, and other sites where one is […]
How Your Business Can Use Hashtags on Facebook
Since Twitter launched in 2006, hashtags have become incredibly popular. Now, hashtags can be found on different websites, such as Google and Tumblr, and have revolutionized how businesses connect to customers. Nike, HGTV and many other companies have all led successful marketing campaigns in the years since the tag has been […]
Facebook Ads are changing: Adapt and improve your campaigns
Advertising on social media platforms has taken a number of forms since it has been introduced to the market. In the past year alone, social ad spend has increased by $2 billion to reach $6.1 billion. That’s because about 71% of agencies are using social media ads as part of […]
Why Facebook is Not Worth The Effort?
By now we all know the importance of a social media presence, but many people fail to make the most of this presence. Every time a social media account is created, there is a good chance that it will fall flat, fail to generate engagement, and just be left running […]
Social Measurement Tools-What are they good for?
Online measurement tools are websites that give you a score, a number based on your online activity and how much interaction you’ve created with it. You will get a profile on the measurement website where other users can visit to see which topics you are influential in. Klout The most […]
What is Engaging Content on Facebook?
The most engaging content will lead to the best social media marketing campaigns. This can be visual or written which will capture a person's attention. Brands on Facebook often struggle to offer engaging social content. How should Brands engage with their audience? It is crucial you decide what tone of […]