Today, social media, especially, Instagram that is visually rich has helped businesses in driving quality traffic to their websites. The fashion and fitness brands are no exception to the rule. To be candid, many of these businesses are leveraging the power of Instagram to promote their website and enhance brand awareness.
Whether you own a garment business or an online store selling fashion and fitness products, you must use Instagram. You can use Instagram photos, videos, and stories to offer a behind-the-scenes look of your brand and products. It will help you in driving quality traffic to your website, generate leads, and convert them into your loyal customers.
Therefore, you see Instagram is beneficial in this respect. Here are the top advantages of the photo-sharing platform for your fashion and fitness website:
Building hype with stunning photo blogs
When it comes to your fashion blog, it is the best tool to share more perspective and content with your targeted audience. It is something that you leverage beyond your marketing content. Therefore, use more of Instagram’s visual content in your fashion and fitness blog to pique customer interest. The millennial generation today likes images and videos more than text. Tap into this opportunity.
Websites give advertisers an approach to impart progressively viewpoint and data to their group of spectators past the typical special substance. This is the reason blogging is such an urgent device for Web advertisers. Be that as it may, with the expansion of handheld gadgets, clients’ abilities to focus are contracting and they presently lean toward visuals over the content. Especially in businesses like style, visual narrating has advanced with online journals. By permitting photograph stories around occasions and shows, Instagram has made it simpler to make publicity in the group of spectators.
When you are in the fashion industry, visual storytelling is going hand-in-hand with blogging. Therefore, use photo stories surrounding your shows and events. Instagram will make this easier for you to build hype among your audience as well as drive quality traffic to your fashion website.
Bridging the gap between online and offline events
Before the advent of websites and social media, fashion events were held behind closed doors at a particular venue. The same was conveyed through traditional media, post the event. Today, with Instagram taking the fashion world by storm, such traditional practices are the thing of the past.
As a fashion business owner, you can promote the relevant hashtags and motivate live audiences to share photos and videos to boost your website marketing efforts and drive traffic to your product pages. This way, you can reach out to a large audience base in less time during any show or event.
Prior to internet-based life, design occasions were for the most part held in shut entryway scenes and spoke with a bigger group of spectators through post-occasion media inclusion. With Instagram developing as the most impressive media accomplice, that period has reached an end. Fashioners are effectively advancing hashtags and urging live spectators to share pictures so as to reinforce their promoting. This has demonstrated to be another method for drawing in a bigger crowd with an occasion and a brand.
Therefore, you see how Instagram has helped in bridging the gap between online and offline events. Additionally, your website traffic experiences the required boost, thus adding to your leads and eventually sales.
Making a powerful brand statement
You need to make a powerful brand statement to drive traffic and audience engagement. Use visuals through Instagram marketing that tell tons about the culture of fashion and fitness business, your line of products, accessories, and lifestyle. It will help you create an identity for your brand that people will relate to easily. For example, if you are a garment and watch seller, you can make a happy, enthusiastic, and happening statement for your brand. On the contrary, a jewelry seller can pursue a sophisticated approach to show the exquisite taste of their elite audience.
Making a brand character is essential to drawing in a crowd of people. A visual that promptly delineates the way of life of the brand, its way of life and scope of items will shape a character that clients partner with the brand. For example, apparel producer Free People makes an extravagant, celebration glad, radical articulation, while eyeglass creator War by Parker offers an honorable methodology by displaying the flavors of its clients. With Instagram pictures, a design brand can strikingly make the air around its way of life, taste, and center zones.
Therefore, with Instagram photos, your fashion website can build an aura or sensation around people’s taste, sense of aesthetics, style, focus, and taste.
Now that you know about the benefits of Instagram for your fashion and fitness website, make a statement for your business.