What Email Validation Means for Your Business

Email campaigns are one of the most effective means of business communication online. Emails have been around since the genesis of the internet and albeit an archaic means of communication as far as the internet is concerned, their effectiveness has remained undisputed. If you intend to reach out to people online and increase the awareness of your business, an email campaign has to be part of your advertisement arsenal. Valid emails are essential for your email campaign to be effective.

Over the years, people have developed some methods of using emails maliciously, considering that emails have been around for ages – in internet years. Emails enable businesses to share their intentions with their prospects and customers. Yes, this can also be achieved using websites and social media, but emails make things more personal. If a business has a small and easily maintained clientele, some emails can be customized for specific customers to suit their personal tastes and preferences.

However, owing to how effective emails are, some have taken this quality to their own advantage to attain their own malicious objectives. Having a mailing list is crucial for businesses that value communication with their clients – I bet it’s all businesses. The problem is that too many emails from too many businesses can be overwhelming. Some people steal mailing lists and send unsolicited emails to people. When you receive an email from a source you never gave your email to, something is fishy. It is at this instance that people start marking emails as spam. As a serious business owner, you don’t want your emails to be marked as spam for whatever reason.

Email verification systems come in handy in this case. According to Snovio, an email verifier or an email verification system ascertains that emails are legitimate, exist, and belong to someone real. Email verification today starts from the instance a user starts filling in an email form. Using technologies like JavaScript and PHP, the email verifier will check whether the data entered in an email field is actually an email address. At this instance, it will check the formatting of the email to match it against the standard email format. Next, once the email format has been confirmed from the client’s end, the verifier will automatically send an email to the client (using the email they just supplied), prompting the client to click on a link in the email that was sent to verify that they actually own the email. I’m sure you are familiar with this process as it is a standard nowadays. If the client actually gave the correct details and clicks on the link in the email, then and only then will they be added to your mailing list.

Other steps may be involved in the verification process of email addresses but the above is the basic process. Knowing this process helps you determine the effectiveness of the email service you’ve subscribed to.

Email service providers are aware of the fact that some individuals and even companies steal email lists and send unsolicited emails to individuals. Some even make up email addresses in the name of having a long mailing list or just to try their luck. People don’t like unsolicited emails and it is for this reason that email service providers (ESPs) red flag enterprises or individuals who send emails that end up being marked as spam on the recipient’s end or that bounce back because the email used does not exist.

As a serious online business, you do not want to be categorized among such malicious enterprises. An email verification system enables you to avoid this classification. It makes it possible for you only to work with email addresses that actually exist. This means you will send emails to real people and chances are that you will not be marked as spam at the recipient’s end provided you do not offend them. This gives you a clear record with your ESP, and that is a reputation you want. It also makes you more credible to your clients and prospects. When people receive emails that they actually want or need, they are more likely to read them and actually do what they suggest. This will ultimately get you more clients, more prospects, more traffic, and more revenue.

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