Product images don’t only testify the quality of products, but they also serve as a window into your e-commerce platform creating two essential things:
- Trust, and
Images help in shaping the first impression, creating some sort of a tipping point as to whether your visitors should continue to browse your store, making a purchase or not. Therefore, the importance of quality product photography can never be ignored, especially if you own an e-commercial store on the World Wide Web.
Here, in this post, we will show you how to take product images that can:
- Engage, and
- Boost the lifetime value of your consumers.
So let’s begin.
Product Photography: A Brief Overview
Product photography is the use of specific techniques to showcase products in an attractive way in order to entice potential buyers to take the leap of faith.
It’s an essential part of both offline and online marketing for successful brochures, catalogs, billboards, magazine ads, specifically when selling products directly to the consumer.
For beginner product photographers, the set-up may seem a bit overwhelming, but with practice, every step will become more natural over time.
The key is to find a process suiting your needs, optimizing it, and creating a series of guidelines to ensure consistency in your images.
You will primarily need only three things for the set-up:
- A shooting table
You can even create this with a table or a chair in your office or home.
- A light tent
It’s a box shaped object with translucent walls designed primarily to help in the even distribution of light around the object of photography.
- A tripod
You may hire one from the nearest studio in your locality to aid in your photo shoot.
Product Photography Tips
- Shoot in the right light
Natural light works the best for any type of photoshoot, and should, therefore, be used whenever possible.
Typically, early evening photographs usually come with the best results. What matters isn’t only the quantity of light, but also the uniformity of its distribution.
- Soft Shadow Versus Hard Shadow: Know The Difference
Hard shadows are typically created when the size of the light source is smaller in comparison to the size of the object.
On the other hand, soft shadows are created when the size of the light source is larger than that of the subject.
For product photography, you should aim for soft shadows. You may also use a flash diffuser to avoid harsh shadows if you want.
- White works, Also Known As The Infinity Curve
A clean and white background often works the best, since it helps the audience focus on the object in itself.
This allows product photographers to shoot against a white background revealing no horizon in the back, thus, giving a clean and pleasant view.
To create a white background (AKA the infinity curve), get a piece of white paper and bend it to create the impression of a curve. Your product will then be at the center of your photograph, and possibly the only item capturing the viewer’s attention.
- Keep your camera steady
As you take photographs, you’ve got to realize that even the slightest movement or vibration can result in the dreaded blur.
And then the closer you get to the object, the more pronounced the blur becomes. A tripod will help in providing you with more stability. You may also use your camera’s in-built timer to maximize accuracy and minimize shake.
- Be As Natural As Possible
Always take product photographs next to an item that people can relate to.
For example, if you’re capturing the photograph of a watch, put it on someone’s wrist. If you’re shooting a coffee table, place a book on the table with a fruit bowl next to it. Potential buyers will thus be able to relate to the item directly, thereby increasing the chances of your conversion.
So that sums up this post for now. Hope you had a great read.