Unless you have a very special pet or a precocious dancing baby, making your YouTube videos stand out among the 100 hours of footage that is uploaded to the site every minute can often seem like an uphill battle. However, given that integrating video content into your marketing strategy provides […]
Marketing
Managing your Business 101: Dealing with Employees with Sickness Excuses
I wonder if there is such a man who invented the first excuse? When I was a little girl, my mother would give out a sigh and say “…you and your excuses!” everytime I did something terrible. For example, I accidentally broke my parent’s picture frame. Like all other kids, […]
How a Self-Published Book Can Increase Your Business Success
Why would an entrepreneur want to publish a book? Because this book, for your business, can work magic. It opens doors and confers instant credibility. It increases sales and even the price you can charge. Here are four ways your own self-published book can work magic. 1. “Published Author” carries huge credibility with […]
Mastering Marketing 101: Be Like a Well-Maintained Car
No, I am not trying to sound like the old kung-fu master from a martial arts movie. I’m just saying that you need to treat your business investment like a car; you should take good care of it. I’d like to think that marketing tactics (or marketing strategies, whatever you […]
Benefits of Custom Lanyards as Marketing Tools
The functionality of lanyards does not lie in keeping and holding security passes and identification badges only. Lanyards can be customized attractively to complement the branding of your business or any event you wish to organize. This accessory can be used effectively in various occasions and with custom printing services […]
From POP to Purchase! A Look at Point of Purchase Merchandising
Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
How to Design a Successful Business Card
Your business card says a great deal about you and your company. It makes a crucial first impression on your potential customers, so you need to make sure that impression is a good one. If you’ve successfully done all the painstaking groundwork which goes into winning a new contact, the […]
Business Card Trends in 2013
Given the pace of technological advancement and the evolved nature of remote communication techniques, it would be easy to assume that the traditional business card is no longer a corporate necessity. This would be an inaccurate perception, however, as while the traditional business card format may be redundant the concept […]
Creating An Effective Business Meeting Environment
Planning a great business meeting involves more than just tables and chairs.Creating the best ambiance for your business team’s needs can cut down distractions and increase productivity. A positive environment for your team meetings is conducive to small business success. Here are a few tips to creating an ambiance that […]
The Most Recognizable Company Logos and Brands
Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]
Evaluate the Credentials of a Market Research Agency
How do you evaluate the credentials of a market research agency? There are no specific professional qualifications that an agency needs to have to work in the field of market research. This often makes it a little difficult to assess their potential. You need to take time to find out […]
Marketing Is an Important Aspect for the Success of any Business
Be creative in advertising Marketing is a very important aspect of any business as it is directly connected to its success. There are many aspects of marketing such as advertising, public relations, sales and promotions and this provides the necessary help for the companies or individuals to introduce their products, […]
