When it comes to creating your music CDs, you need to pay attention to the making of its packaging. Being an essential part of an album, packaging should not be overlooked. This is because buyers make any kind of purchases depending on the packaging standard. Simultaneously, if a packaging is […]
Marketing
Contemporary Marketing Trends: Promoting your Business in 2013
Consumer confidence is on an upward trend in the UK, and this reflects a global theme that is prevalent throughout the U.S. and even developing economies throughout the world. This is contributing towards a worldwide recovery, and offering businesses the opportunity to expand into new and more profitable markets. While […]
How To Make a Webinar
Webcasting did not only bring number of benefits to small folks in form of audio and video podcasts, but it also largely contributed to large companies in their business fields. Regardless of industry, various webcast forms changed the way we interact with online audience. One of the most famous internet […]
The Multi-functional Ability of Lanyards
Given the functionality and personalization level of lanyards, it is a logical choice to use them as a powerful marketing tool. Different types of lanyards are used as a simple neck accessory that has surpassed the high-priced promotional products. These accessories have become today's marketing mainstays. For centuries, lanyards lacked […]
Making Your YouTube Videos Stand Out
Unless you have a very special pet or a precocious dancing baby, making your YouTube videos stand out among the 100 hours of footage that is uploaded to the site every minute can often seem like an uphill battle. However, given that integrating video content into your marketing strategy provides […]
Managing your Business 101: Dealing with Employees with Sickness Excuses
I wonder if there is such a man who invented the first excuse? When I was a little girl, my mother would give out a sigh and say “…you and your excuses!” everytime I did something terrible. For example, I accidentally broke my parent’s picture frame. Like all other kids, […]
How a Self-Published Book Can Increase Your Business Success
Why would an entrepreneur want to publish a book? Because this book, for your business, can work magic. It opens doors and confers instant credibility. It increases sales and even the price you can charge. Here are four ways your own self-published book can work magic. 1. “Published Author” carries huge credibility with […]
Mastering Marketing 101: Be Like a Well-Maintained Car
No, I am not trying to sound like the old kung-fu master from a martial arts movie. I’m just saying that you need to treat your business investment like a car; you should take good care of it. I’d like to think that marketing tactics (or marketing strategies, whatever you […]
Benefits of Custom Lanyards as Marketing Tools
The functionality of lanyards does not lie in keeping and holding security passes and identification badges only. Lanyards can be customized attractively to complement the branding of your business or any event you wish to organize. This accessory can be used effectively in various occasions and with custom printing services […]
From POP to Purchase! A Look at Point of Purchase Merchandising
Point of purchase merchandising is a marketing strategy designed to quickly grab a customer’s attention and encourage them to buy a product on a whim. With such a short time to capture and persuade a consumer, there are certain important elements of point of purchase merchandising that should be employed […]
How to Design a Successful Business Card
Your business card says a great deal about you and your company. It makes a crucial first impression on your potential customers, so you need to make sure that impression is a good one. If you’ve successfully done all the painstaking groundwork which goes into winning a new contact, the […]
Business Card Trends in 2013
Given the pace of technological advancement and the evolved nature of remote communication techniques, it would be easy to assume that the traditional business card is no longer a corporate necessity. This would be an inaccurate perception, however, as while the traditional business card format may be redundant the concept […]