Marketing

Marketing

SMS Marketing Mobilizes Activism

All over the world, SMS technology is being used to rally the masses around social, political, and commercial events. From revolutionary movements in Egypt to the 2012 political campaign, mass texting is providing a way to instantly interact with the masses. Never before have we seen such effective results from […]

Communication Management

Guidelines for a Productive Meeting

Hmm, not something you hear that often sadly! Meetings; are they single-handedly responsible for reducing productivity or a valuable investment in your business? Probably, meetings are both; sometimes they can be the biggest investment you can make and at other times you may have been better giving everyone an extra hour for […]

Business Communication

How to develop an Interview Schedule

An interview schedule basically represents a set of pre-made questions helping the interviewer to conduct a structured interview. It has two components: the questions and instructions on how the interviewer should ask these questions. Developing a schedule is not as difficult as it seems if you follow some basic guidelines: […]