New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]
Marketing
Thank You Notes can Delight Everyone
We are indeed fortunate that life gives us ample reasons to be thankful. Sometimes it is the thoughtful act or a kind word from a loved one—a friend, relative, or a co-worker—that makes your day and sometimes it is a total stranger who fills you with gratitude. More than Words […]
Protect and Improve Your Company's Online Reputation
Before the Internet, it took years of good customer service and advertising to create a successful business. Now, with the addition of social media like Facebook, Twitter, Yelp, LinkedIn and Pinterest, getting a company noticed is easier than ever before. But with great power comes great responsibility, and while word-of-mouth […]
Where Is Video Conferencing Being Used?
What is Videoconferencing? "Videoconferencing is the conduct of a video-conference by a set of telecommunication technologies which allow two or more locations to communicate by simultaneous two-way video and audio transmissions. It has also been called ‘visual collaboration’ and is a type of groupware" this is what Wikipedia says. So we […]
Drive Customer Loyalty for Your Online Store through Responsive Web Design
Before a decade, desktop was the sole medium of internet accessibility. As time is passing, the number of devices, platforms and browsers needed to work growing at a faster pace. We frequently get exposed to new mobile device everyday with its main functions, applications and internet. In this epoch of […]
How Securing Your Intellectual Property Boosts Your Marketing
The link between intellectual property and the marketing of your small business might not be readily apparent, but it exists, and it is vitally important. Your intellectual property, and protecting the rights surrounding it, can help you create an exclusive brand, and a unique place in the marketplace that none […]
The Benefits of Video Production to Your Local Business
Business is part and parcel of life, at least for as long as it lasts, and the objective of every business is to make profit and hence succeed. Success however doesn't come easy in the business world owing to the high competition, and you have to stand out among your […]
Different Types of Branding Techniques
Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]
The Benefits of “Music on Hold” for Small and Medium Businesses
There are many benefits of music on hold to your small or medium sized business. Imagine if you called into an office to make an appointment or to purchase anything, and you were put on hold after some time. As the time passed, you’d most likely to lose interest, and […]
Selection Criteria for Keynote Speakers
The person in charge of choosing the keynote speaker for your event has a large responsibility on his or her shoulders. If he or she chooses the wrong speaker, the entire event could be a flop. In general, the keynote speaker holds the fate of your event in his or […]
Building a Brand: Innovative Ways of Cultivating Growth
While the economic climate is improving, a large number of small business ventures remain focused on consolidation rather than growth. While this a reasonable response to the social and political unrest that continues to play out throughout the world, economists fear that it may trigger a prolonged period of stagnation […]
Some Benefits of Mobile Research
Mobile research has reached its culmination due to the introduction of touch screen technology, which has revolutionized the way people use and perceive their mobile devices. Market researchers are now capable of monitoring mobile browsing trends and behaviors, allowing analysts to conduct questionnaires and surveys using these same devices. The increased benefits […]