Building a Brand: Innovative Ways of Cultivating Growth

Building a Brand: Innovative Ways of Cultivating Growth

While the economic climate is improving, a large number of small business ventures remain focused on consolidation rather than growth. While this a reasonable response to the social and political unrest that continues to play out throughout the world, economists fear that it may trigger a prolonged period of stagnation […]

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How to Design a Successful Business Card

How to Design a Successful Business Card

Your business card says a great deal about you and your company. It makes a crucial first impression on your potential customers, so you need to make sure that impression is a good one. If you've successfully done all the painstaking groundwork which goes into winning a new contact, the […]

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The Most Recognizable Company Logos and Brands

The Most Recognizable Company Logos and Brands

Right now, photoreceptors in your retina are processing various wavelengths of light and translating them into colors. Your mind perceives these colors in a way that is very profoundly entangled with emotions. You may not be aware of this, but those who are in charge of making recognizable logos for brand-name […]

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Can Color Trends Build Your Business Brand?

Can Color Trends Build Your Business Brand?

Color can play a key role in your business’s branding campaigns. By choosing the right color, you can evoke a feeling or idea without saying it outright. Consider whether these color trends might work for your company’s personality. Red for a High-Energy, Cutting Edge & Risky Image Red is a […]

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What to Consider for a Successful Tech Startup

What to Consider for a Successful Tech Startup

When you are in the process of starting a new tech company, it is important to think about the ways in which you will distinguish your company. In cities like Silicon Valley, there are hundreds of tech companies that are all competing for the same clients. One way that you […]

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How to Write a Great Copy for Your Brand

How to Write a Great Copy for Your Brand

Your branding is the most powerful weapon you have for creating a strong, exciting future for your business. Without clear, desirable branding, you’ve got nothing to separate you from competitors trying to mimic what you do (and they will!) Copywriting is the way you express your brand’s value in words-and […]

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Strengthen Engagement with Your Brand by Building Relationships

Strengthen Engagement with Your Brand by Building Relationships

The key to success is a conundrum to which the answer would be the Holy Grail to all businesses. Whilst there may not be a magic formula with a guaranteed success rate just yet, there certainly are steps to get you closer. Lowering your corporate stance to make your brand […]

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Branding Tips for New Businesses

Branding Tips for New Businesses

Technology has changed the landscape of how businesses communicate with their customers. These days, marketers reach a target base by implementing online techniques such as search engine optimization or by utilizing social media. But even though modern businesses exist in a state of hyper-competition in the online world, the fundamentals […]

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Tips for Saving Money at Trade Shows

Tips for Saving Money at Trade Shows

Whether you are a multi-national who attends dozens of corporate trade shows each year, or a small start-up who might only be able to get into one or two; there are many ways in which you can save yourself money. It is a truth universally acknowledged that in recent years, […]

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Strategizing The Branding Activity Of Your Business

Strategizing The Branding Activity Of Your Business

Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows one […]

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How Logos Help Develop a Brand

How Logos Help Develop a Brand

Logos are essential to help reinforce the identity and branding of a business. As a business promotes its products and services, the logo helps to raise awareness and increases brand recognition. A distinctive logo that used on products, marketing materials and packaging becomes an advertising tool of its own. As the brand […]

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Ways to Brand Your Business with Impressive Logos

Ways to Brand Your Business with Impressive Logos

Creating a logo is not simply about making a design that visually represents a particular business organization and its values, ideas and goals. A good design should be such that leaves a long-lasting impression on the minds of the onlookers. It is this impression that leads to the recognition of […]

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