Branding

The Visible Approach to Marketing Products for Women
Branding

The Visible Approach to Marketing Products for Women

The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]

Marketing Nutrition Products Made for Women
Branding

Marketing Nutrition Products Made for Women

Whatever the product, from a breakfast cereal to a power bar, there is now a massive market for specific products that meet gender-unique nutritional needs. The brands that entered the nutrition-for-women market likely based their decisions on U.S. Department of Agriculture (USDA) findings, like those from 1996: Less than half […]

Who is Mr. Clean-The Story Unfold
Branding

Who is Mr. Clean-The Story Unfold

Do you know a person, who doesn’t know about Mr. Clean? Probably not. Who won’t remember the bald guy with the white shirt and earring? Since 1958 (the first TV appearance of Mr. Clean) this character became very popular and the most selling cleaning product on the market. It’s not […]

Basic Brand Awareness Strategies
Branding

Basic Brand Awareness Strategies

Raising brand awareness is not difficult if a combination of the traditional and nouveau methods are employed to accomplish the task. Marketing methods for building brand awareness are endless, only limited by the creativity you employ when you're building your brand awareness strategy. We'll get into more advanced methods of […]

Different Types of Branding Techniques
Branding

Different Types of Branding Techniques

Producing promotional products and corporate giveaways have become an essential component of every business’ branding and marketing efforts. Since these products are very affordable and are really effective in attracting the attention of consumers, more and more companies from small time players to large corporations have adopted them as part […]