Although brand building is believed to mostly involve creating logos, recognizable packaging, and creating a consistent outward appearance of a product, service, or company, it actually requires extensive face-to-face personal selling in order to be truly successful. Outdoor events are a great and safe way to attract new customers and […]
Branding
5 Questions To Ask While Choosing The Right Influencer For Your Brand
For a long, brands have been using influencers to market their products. They have reached out to their target by having celebrities endorse their products. However, social media platforms have given a whole new dimension to Influencer Marketing. The present-day influencers are no longer heavyweights with a vast fan following; […]
Building Your Brand Starts with the Right Name
When you start a company, the first thing you want to do is find a name that will make your business stand out. In order to build an effective brand, you need to have a name that will get the attention of your target demographic. With the right name, you […]
7 quick steps: How to Brand Yourself
What is a BRAND? A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of […]
Standing out in Your Next Trade Show
When your company is taking part in a large trade show packed with brands striving to catch the attention of the right customer, it can feel a bit difficult to catch the customer’s eye. You will start to feel that you have been engulfed in an ocean of displays and […]
Headshots and Personal Brand: A Few Tips for the Young Professional
Bowties, dad jokes, and talk about the marvels of science. For many American kids that grew up watching him, these few words conjure up the image of the affable, Bill Nye – The Science Guy. A passion for science and how the world works is encompassed in the uber-nerd, and […]
Building Your Small Business’s Brand in Four Easy Steps
Early in the lifespan of many small businesses, business owners make the mistake of overlooking one of the most important aspects of marketing: branding. However, thanks to digital media and the advance of social media, branding is more important than ever for businesses big and small. For small businesses, building […]
How to build Solid Vinyl to Increase Your Brand Revenue
Solid vinyl is one of the best things that are used for a number of purposes. It is used for the manufacturing of stickers, flooring, lamination, and much more. As the name suggests, it is a solid form of vinyl that can be customized and altered in many shapes and sizes. […]
7 Reasons why your startup should consider trademark registration
Startups tend to channelize their efforts on productivity, resource allocation, strategizing growth and much more. Amidst all these, legal compliance tends to take the backseat. One of the most significant value addition that a startup can leverage is Intellectual Property Rights. IPR is a vast umbrella comprising Trademark, copyrights and […]
How to Make Your Brand Memorable
Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many […]
WHAT COLORS TO USE FOR A BUSINESS CARD TO SELL FOR US?
The online environment has grown in recent times, the world becoming more and more absorbed by technology and the Internet. Nowadays, emails are an impressive way to contact your consumers; but when you are at an event where you can attract new customers and business partners, it is easiest to […]
Why You Should Consider CO.NZ For Your New Zealand Business
If you run a business targeted at the local New Zealand market, opting for a CO.NZ domain name extension could be what you need to enjoy the online market advantage. We all know of the many benefits of choosing the right domain name, from branding benefits to the more vital […]