New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]
‘In September 2018, the iconic news magazine was being sold for $190 million to Benioff, one of the four founders of Salesforce, a cloud computing pioneer.’ Source – Forbes With the sale of one of the most venerable magazines in the world, one thing has become clear – print publications […]
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
Did you know that you only have seven seconds to make a good first impression? As human beings, we are very quick to form an initial judgment, which makes it even more critical for your company to present itself well. People are oversaturated with business messages online, on television, and […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
For business owners, creating brand recognition is getting harder with every passing day as a result of the expanding competition in the market. The current financial condition makes it important to create brand awareness for your company to attract more traffic. Business should look for the best advertising strategies to […]
One of the biggest marketing ploys in today’s society is providing both potential customers and employees with branded products. The branding will have the company logo as well as contact information; phone number, email, website, etc. It is best to choose items that people use on a regular basis such […]
Marketing is what you do to make sure your brand reaches out to a targeted audience in the best possible ways. You can market your brand in many ways – it has a lot of types and yeah you really need to think of how and which strategy do you […]
In 2018, you’d be hard-pressed to find a serious business that doesn’t have some kind of online profile, whether it’s through LinkedIn, Yelp or a business listing site. Why? Because a concise and engaging company profile can turn a prospective buyer into a customer. Of course, not all company profiles […]
In business today, branding is one of the essential aspects all organizations need to consider, no matter how big or small they might be – it is no longer a necessity just for big companies and enterprises. This is because there are now so many companies operating in all kinds […]
