Branding

How WalMart Has Become a Successful Brand
Branding

How WalMart Has Become a Successful Brand

WalMart is an American multinational retailing corporation that has become one of the largest company in the world. Many retailers and businesses today try to implement similar strategies to try to mimic WalMart’s success. With such a big corporation and years of history, it can sometimes be a tedious process to find and understand […]

Brand Awareness:  Connecting with Real People
Branding

Brand Awareness: Connecting with Real People

The brand name and reputation of every organization, product or service influences its customers. These days, the majority of people go for branded items instead of cheap low quality alternatives. The reason behind it is largely about ‘Trust’. If you have developed a new product or recently incorporated firm selling […]

How To Build Online And Offline Brand Awareness
Branding

How To Build Online And Offline Brand Awareness

If your business is not doing as well as you think it should, then it might not be because of some possible reasons that you’ve identified.It might not be about whether it’s better to marketing online or offline.It might not be about your marketing strategy and your sales process.And it […]

How to Build a Memorable Brand
Branding

How to Build a Memorable Brand

Branding is one of the most important aspects of a business regardless of its size. Good branding goes beyond the company name and logo. It has to be memorable, interesting and easily recognisable. Branding helps to draw customers in and keeps them returning but only if it is catered to […]

What does a color say about your brand?
Branding

What does a color say about your brand?

Look around. Our life is colorless and we don’t even notice that. No, it’s not a depressing post, it’s a common truth and a well-known fact. Colors exist only in our heads. They are subjective visual phenomena that depend on the way we perceive visual concepts. That’s why different colors […]

Vehicle Branding: Why Is It So Important?
Branding

Vehicle Branding: Why Is It So Important?

The growth and development of any business is linked very closely to the success of its marketing campaigns. A lot of research has been done about how reputable organizations use the different marketing channels and methods for showcasing their products on a bigger stage. Multinational corporations have virtually endless budgets […]