Social media is a computer-based technology that involves the building of virtual networks and communities. It is interesting to see how this technology has managed to effectively facilitate the act of sharing information, thoughts, and ideas. Aside from entertainment, this technology is also playing a very crucial role in promoting […]
Given how important it is for your brand to do well, what are you to do when your results are not up to par? While you may go through some periods where things are slow, you can’t let this be the norm month after month. With that in mind, are […]
We live in a world where connecting with your consumers before they even decide to buy from you is much feasible today than it was in the world of the past. The digital revolution has steered in new values for communication that allows us to promote our companies and organizations […]
If we are embarking on an endeavor to build a new, or breathe life into an old brand, there are many factors to consider. Visuals are just one part of the story. As entrepreneurs, we may know a lot about our business and the industry we are competing in. Still, the […]
New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]
‘In September 2018, the iconic news magazine was being sold for $190 million to Benioff, one of the four founders of Salesforce, a cloud computing pioneer.’ Source – Forbes With the sale of one of the most venerable magazines in the world, one thing has become clear – print publications […]
The 21st century is characterized by the name of brands. If people associate your business to a brand, you are a victor. You need to build an identity for your business and this can only happen with the right marketing mix and by employing the right tools and technology at […]
Did you know that you only have seven seconds to make a good first impression? As human beings, we are very quick to form an initial judgment, which makes it even more critical for your company to present itself well. People are oversaturated with business messages online, on television, and […]
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
For business owners, creating brand recognition is getting harder with every passing day as a result of the expanding competition in the market. The current financial condition makes it important to create brand awareness for your company to attract more traffic. Business should look for the best advertising strategies to […]
