Startups tend to channelize their efforts on productivity, resource allocation, strategizing growth and much more. Amidst all these, legal compliance tends to take the backseat. One of the most significant value addition that a startup can leverage is Intellectual Property Rights. IPR is a vast umbrella comprising Trademark, copyrights and […]
Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many […]
The online environment has grown in recent times, the world becoming more and more absorbed by technology and the Internet. Nowadays, emails are an impressive way to contact your consumers; but when you are at an event where you can attract new customers and business partners, it is easiest to […]
If you run a business targeted at the local New Zealand market, opting for a CO.NZ domain name extension could be what you need to enjoy the online market advantage. We all know of the many benefits of choosing the right domain name, from branding benefits to the more vital […]
No one would ever confuse Nike’s signature checkmark with any other shoe brand. Branding is essential for establishing your company’s visibility and setting it apart from others. A brand is a company’s message and livelihood. Your brand should be clear in everything your company releases — its advertisements, social media […]
Building up a business is no easy feat. Aside from the financial aspect of it, it takes an enormous amount of effort and energy to run a company and create a respectable brand. Your products may be of the best quality, and your services may be next-to-none, but without a […]
If you or your business are in need of a new sign to go on the front of your business, you may feel overwhelmed with all of the options that are out there. As the business owner in Ohio, you just want a sign that looks good and is going […]
Social media is a computer-based technology that involves the building of virtual networks and communities. It is interesting to see how this technology has managed to effectively facilitate the act of sharing information, thoughts, and ideas. Aside from entertainment, this technology is also playing a very crucial role in promoting […]
Given how important it is for your brand to do well, what are you to do when your results are not up to par? While you may go through some periods where things are slow, you can’t let this be the norm month after month. With that in mind, are […]
We live in a world where connecting with your consumers before they even decide to buy from you is much feasible today than it was in the world of the past. The digital revolution has steered in new values for communication that allows us to promote our companies and organizations […]
If we are embarking on an endeavor to build a new, or breathe life into an old brand, there are many factors to consider. Visuals are just one part of the story. As entrepreneurs, we may know a lot about our business and the industry we are competing in. Still, the […]
New technologies are making it relatively easy to start a business. In fact, anyone can build a startup from scratch, and we can only thank the Internet for that. One thing’s for sure, young entrepreneurs who are out to offer innovative solutions will find no challenge in establishing a business […]
