Creating a memorable brand is not as easy as you may think. Brands are everywhere and if you want yours to stand out from the rest, it can be tricky. From the name and logo all the way through to the use of social media, a brand consists of many elements and you need to make sure they all work together. Here are some ways to make your brand memorable.
- Do some market research
The first step in making your brand memorable is to do market research into your target audience and your competition. Learning what your audience wants is vital if you want to create a memorable brand.
One of the proven ways of doing this is by creating ‘buyer personas.’ This helps you to understand key demographics about your target audience and their needs, concerns and interests.
Knowing the difference between your business and your competitors can help you to identify what you have to offer that they don’t. Look at what they are doing that is successful and that you could learn from too.
- Have a clear idea of the purpose of your business
You can’t create a memorable brand unless you’re clear about its purpose. Knowing your purpose and mission will help when it comes to deciding on type styles, colors, images and tone of voice.
Color, for example, plays a very important part of branding. It can generate certain emotions and influence the tone of your brand. Some brands use color so specifically that they trademark that color.
Think about the speed at which consumers go from website to website or drive past a business. One way to be very clear about the purpose of your business is to use vanity numbers that are easily remembered. They can give you an edge over your competitors. Some examples of these vanity numbers are 1-877-CLEANING, 1-800-EDUCATE and 1-800-HOTDOGS.
A company like Kall8 will provide you with a vanity number and other features that offer an immediate lift in inbound calls and make your brand more memorable over the long term.
- Make it personal
Technology has made selling convenient but automated processes can be dehumanizing. If you can allow consumers to see the humans behind your products or services, they feel more sense of belonging. You can generate brand advocates who become a supportive community surrounding your products or services.
Always speak to your customers as though you’re speaking to friends. They don’t want to hear industry-specific jargon or overly complicated explanations.
What they do want is content that’s relevant to them in the form of actionable advice or pertinent information. This helps to establish credibility and trust.
- Use storytelling
Stories are how we connect and if you tell the right stories, you have the perfect way to make your customers feel a powerful sense of connection with your brand. Stories will engage their emotions and help them to connect with why you do what you do. When customers understand this, they understand the motivation behind your business and can identify more deeply with it.
This should be a two-way street and you should encourage your audience to share their stories and experiences with your brand.
- Create a strong social media presence
Social media is where people express their opinions and engage today. If you want to gain more recognition, you will need to deliver targeted content to your audience on social media.
Any inconsistency can quickly affect the integrity of a brand. Every time you interact with consumers, you need to use a consistent tone and project the goals and ideals of your brand in the same way.