![How Small Businesses Can Increase Their Brand Awareness [Infographic]](http://lerablog.org/wp-content/uploads/2017/06/gtgrehey.png)
It really is no big secret that small businesses are faced with a number of challenges on a daily basis that large corporations do not have to worry about. It might be possible that your company offers the best products and services available in the region, but if people are […]
How seriously are you taking the process of creating a logo for your startup? If, in the past few days, you did not take the task seriously, now would be the best time to do so. Otherwise, your website can expect a drop in traffic or an increase in bounce […]
Look around. Our life is colorless and we don’t even notice that. No, it’s not a depressing post, it’s a common truth and a well-known fact. Colors exist only in our heads. They are subjective visual phenomena that depend on the way we perceive visual concepts. That’s why different colors […]
A proverb says, the better you brand yourself the better it helps improve your presence online. It is same for a businessperson, which helps his company to grow and build a strong online reputation. Albeit, not all people have that much in common, but all of them do sometimes the […]
The growth and development of any business is linked very closely to the success of its marketing campaigns. A lot of research has been done about how reputable organizations use the different marketing channels and methods for showcasing their products on a bigger stage. Multinational corporations have virtually endless budgets […]
Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]
The Apple empire began humbly enough with the incorporation of the company in 1977. The first twenty years saw steady growth in the field of personal computers. The empire, as it is recognized today, really began in 1997 when Steve Jobs returned to become interim CEO and the innovations began […]
If you want your business to become increasingly successful in 2017, now is the time to tap into the power of online advertising. Building your brand online is a great way to increase your industry influence, make communication with clients more immediate, and optimize your bottom line. To ensure that […]
Roll With The Punches Modern technology is quickly transitioning beyond desktop solutions and into the mobile sphere. You’ve seen this incrementally. Desktop computers were a more mobile form of the mainframe computer. Laptops became a more mobile solution to surrogate the desktop. Well, very recently, the tablet began to dominate […]
For almost every entrepreneur, the sales and growth of their business is the ultimate goal. To achieve this goal, you will need to develop an outstanding and functional product, launch it into the market and get users to adopt it. Marketing is hard for SaaS marketers, especially when it comes […]
The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in 1899. One of the most respected and trusted premium kitchen appliance brands in the world, Miele products are known for their exceptional build quality and durability. The company’s unwavering commitment to the […]
One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]