Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]
The Apple empire began humbly enough with the incorporation of the company in 1977. The first twenty years saw steady growth in the field of personal computers. The empire, as it is recognized today, really began in 1997 when Steve Jobs returned to become interim CEO and the innovations began […]
If you want your business to become increasingly successful in 2017, now is the time to tap into the power of online advertising. Building your brand online is a great way to increase your industry influence, make communication with clients more immediate, and optimize your bottom line. To ensure that […]
Roll With The Punches Modern technology is quickly transitioning beyond desktop solutions and into the mobile sphere. You’ve seen this incrementally. Desktop computers were a more mobile form of the mainframe computer. Laptops became a more mobile solution to surrogate the desktop. Well, very recently, the tablet began to dominate […]
For almost every entrepreneur, the sales and growth of their business is the ultimate goal. To achieve this goal, you will need to develop an outstanding and functional product, launch it into the market and get users to adopt it. Marketing is hard for SaaS marketers, especially when it comes […]
The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in 1899. One of the most respected and trusted premium kitchen appliance brands in the world, Miele products are known for their exceptional build quality and durability. The company’s unwavering commitment to the […]
One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]
To plan your own startup on a tight budget can be a really difficult task, almost daunting in nature. For anyone of us associated with a startup company, we know the challenges that we face on a daily basis. Startups are challenging; they enter a market for competition and gain […]
Maybe yours is a cyclical business, and maybe your end of quarter results were amazing. What will you do to prepare for the next season? As tempting as it might be to sit back and reflect on a job well done, you really should be devising a strategy to grow […]
Okay, so you’ve build a brand, what’s next? Branding! Of course, but where to start from? Communication. Communicating your brand means spreading the word in a way that it becomes a two-way process: You are sending the right message to your audience and the audience is receiving it and responding […]
It is not easy to design a banner that will be used for advertising. Before people can appreciate the banners hanging in malls and department stores, they have gone through a long process of editing and proofreading. If you are a business owner and you are planning to use banners […]
Time has evolved over the years and one major change that you may witness around is Social Media. Therefore, it is essential for organizations to stay intact with the latest social media and PR methods to stay tuned with the expanding population of online media users. While the basics of […]