Branding

What does a color say about your brand?
Branding

What does a color say about your brand?

Look around. Our life is colorless and we don’t even notice that. No, it’s not a depressing post, it’s a common truth and a well-known fact. Colors exist only in our heads. They are subjective visual phenomena that depend on the way we perceive visual concepts. That’s why different colors […]

Vehicle Branding: Why Is It So Important?
Branding

Vehicle Branding: Why Is It So Important?

The growth and development of any business is linked very closely to the success of its marketing campaigns. A lot of research has been done about how reputable organizations use the different marketing channels and methods for showcasing their products on a bigger stage. Multinational corporations have virtually endless budgets […]

Understanding the Apple Empire
Branding

Understanding the Apple Empire

The Apple empire began humbly enough with the incorporation of the company in 1977. The first twenty years saw steady growth in the field of personal computers. The empire, as it is recognized today, really began in 1997 when Steve Jobs returned to become interim CEO and the innovations began […]

The Mobile Component In Modern Brand Building
Branding

The Mobile Component In Modern Brand Building

Roll With The Punches Modern technology is quickly transitioning beyond desktop solutions and into the mobile sphere. You’ve seen this incrementally. Desktop computers were a more mobile form of the mainframe computer. Laptops became a more mobile solution to surrogate the desktop. Well, very recently, the tablet began to dominate […]

Why Miele Always Goes the Extra Mile
Branding

Why Miele Always Goes the Extra Mile

The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in 1899. One of the most respected and trusted premium kitchen appliance brands in the world, Miele products are known for their exceptional build quality and durability. The company’s unwavering commitment to the […]

Business names: the good, the bad and the ugly
Branding

Business names: the good, the bad and the ugly

One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]