Branding

Understanding the Apple Empire
Branding

Understanding the Apple Empire

The Apple empire began humbly enough with the incorporation of the company in 1977. The first twenty years saw steady growth in the field of personal computers. The empire, as it is recognized today, really began in 1997 when Steve Jobs returned to become interim CEO and the innovations began […]

The Mobile Component In Modern Brand Building
Branding

The Mobile Component In Modern Brand Building

Roll With The Punches Modern technology is quickly transitioning beyond desktop solutions and into the mobile sphere. You’ve seen this incrementally. Desktop computers were a more mobile form of the mainframe computer. Laptops became a more mobile solution to surrogate the desktop. Well, very recently, the tablet began to dominate […]

Why Miele Always Goes the Extra Mile
Branding

Why Miele Always Goes the Extra Mile

The German domestic appliance manufacturer Miele has been going from strength to strength since its inception back in 1899. One of the most respected and trusted premium kitchen appliance brands in the world, Miele products are known for their exceptional build quality and durability. The company’s unwavering commitment to the […]

Business names: the good, the bad and the ugly
Branding

Business names: the good, the bad and the ugly

One of the exciting things about setting up your own business is the choice of business name. What are you going to be known as? Here, Mike James – working with London office rental specialist Stuart Neils, discusses the Goo, the Bad and the downright ugliest of business names. Sure, […]

Trade Show Success Secrets
Branding

Trade Show Success Secrets

Maybe yours is a  cyclical business, and maybe your end of quarter results were amazing. What will you do to prepare for the next season? As tempting as it might be to sit back and reflect on a job well done, you really should be devising a strategy to grow […]

How to Communicate Your Brand Better?
Branding

How to Communicate Your Brand Better?

Okay, so you’ve build a brand, what’s next? Branding! Of course, but where to start from? Communication. Communicating your brand means spreading the word in a way that it becomes a two-way process: You are sending the right message to your audience and the audience is receiving it and responding […]