If you have something to promote then chances are you're in the market for a fabulous poster of some kind to spruik your incredible band, event, market, occurrence or party. Posters have been around for ages and have been used to promote a huge range of things. While the actual […]

When it comes to exhibition stand design, the single biggest focus should always be on customer engagement. While it is true that the stand needs to look attractive in order to entice visitors in, it also needs to provide them with meaningful ways to engage with your brand and leave […]

Some things about Marketing never change; some things never stay the same. What doesn’t change is the need for connection: this has always been a major goal in all campaigns, ever - creating a connection between the brand and potential clients. Being at the very core of all marketing, this […]

Increasing brand recognition can be a bit of a mystery to people, and they cannot figure out what they are doing wrong. No matter what you do, you need to realize that it requires time - success will not come overnight. If you take a look at famous brands, you […]

The extent of success for a product is often determined by its launch, which is as much about doing things properly as it is avoiding mistakes. This article is designed to cover the top five things that, if done properly, will substantially increases the success of your product launch. It […]

Creating a brand identity for any business venture is of the utmost importance because it is ultimately the positive reputation that boosts the sales. It is extremely important for business holders to understand that the relationship between brand recognition and sales is directly proportionate. That is to say—more the scope […]

Competition in business is bigger than ever, with companies popping up every day with new, exciting products and novel ways to attract attention and customers. So, what can set you apart and get people to notice you? How do you get to be known on social media? What can you […]

Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]

The right product photos can make a world of difference in terms of your ability to convince people to make a purchase. If you can bring out the many great features that your products have to offer, consumers will be more willing to purchase them, especially if they are buying […]

When you are trying to increase awareness about your own brand, you should look towards using the same types of strategies and marketing techniques that companies use to increase awareness for their own brand. In this article, we are going to look at the concept of using promotional products to […]

Currently, plastic bags are becoming increasingly popular as packaging materials. As an organizer or a business person for an upcoming commercial event, one might require plastic bags for packing some items. It is hence prudent to have personalized plastic bags that are manufactured by an established and well-known company. The […]

It is not so hard to get your customers to tell about you to others. It will happen when you "wow" them with the services and products your business offers because they stand out from other competitors. Sometimes it just takes a simple conversation. Handing out a promotional gift is […]