Marketing is what you do to make sure your brand reaches out to a targeted audience in the best possible ways. You can market your brand in many ways – it has a lot of types and yeah you really need to think of how and which strategy do you […]
Branding
8 Tips to Improve Your Company Profile (with Examples)
In 2018, you’d be hard-pressed to find a serious business that doesn’t have some kind of online profile, whether it’s through LinkedIn, Yelp or a business listing site. Why? Because a concise and engaging company profile can turn a prospective buyer into a customer. Of course, not all company profiles […]
5 Costly Branding Mistakes Most Startups Make
In business today, branding is one of the essential aspects all organizations need to consider, no matter how big or small they might be – it is no longer a necessity just for big companies and enterprises. This is because there are now so many companies operating in all kinds […]
How to take your branding offline
It can be all too easy these days to restrict our business marketing to Facebook, Twitter, and Instagram. While you should of course be using the best tools that the internet can offer, you should also be very careful not to neglect your offline efforts as well. Very often, your […]
7 Benefits of Branding, Packaging, and Labeling
Our market has shown great day to day improvement. Nowadays people go for brands rather than buying a non-branded product. A brand represents quality and quality is what attracts the consumers. The battle nowadays is not between different companies but brands. Every brand wants to differentiate their product from other. […]
The Value of Website Development to Your Business
No one needs to tell you that we are living in a digital age. Everything is going digital in one form or another. Who knows how virtual reality and augmented reality are going to transform the world, and what new surprises they are going to present once people get a […]
How Japanese Businesses Use Instagram to Increase Brand Awareness
It is an established and a well-known fact that Japan is one of the economic giants worldwide. Having achieved a remarkable growth and rapid expansion in the second half of the 20th century after the second world war, its triumph is greatly propelled by the highly successful car and electronics […]
How to Create a Fun Logo That Helps Improve Loyalty to Your Brand
How seriously are you taking the process of creating a logo for your startup? If, in the past few days, you did not take the task seriously, now would be the best time to do so. Otherwise, your website can expect a drop in traffic or an increase in bounce rate […]
Why Businesses Should Stop Using Personal Facebook Profiles
Many small and medium-sized businesses still use their personal Facebook profile to promote and market their business, and it needs to stop. Many larger businesses and brands do not use their personal Facebook page to promote their brand simply because they are not built on a person. However, the same […]
How WalMart Has Become a Successful Brand
WalMart is an American multinational retailing corporation that has become one of the largest company in the world. Many retailers and businesses today try to implement similar strategies to try to mimic WalMart’s success. With such a big corporation and years of history, it can sometimes be a tedious process to find and understand […]
Brand Awareness: Connecting with Real People
The brand name and reputation of every organization, product or service influences its customers. These days, the majority of people go for branded items instead of cheap low quality alternatives. The reason behind it is largely about ‘Trust’. If you have developed a new product or recently incorporated firm selling […]
Top Checklist to Know If Your Business Name is Brandable
Why do you have to care about your business name? Well as a matter of fact, after all the euphoria of launching, you will be stuck with a name that you may discover is difficult to brand. Given the long term nature of business names; you’d probably have to spend […]
