The brand name and reputation of every organization, product or service influences its customers. These days, the majority of people go for branded items instead of cheap low quality alternatives. The reason behind it is largely about ‘Trust’. If you have developed a new product or recently incorporated firm selling […]
Why do you have to care about your business name? Well as a matter of fact, after all the euphoria of launching, you will be stuck with a name that you may discover is difficult to brand. Given the long term nature of business names; you’d probably have to spend […]
If your business is not doing as well as you think it should, then it might not be because of some possible reasons that you’ve identified.It might not be about whether it’s better to marketing online or offline.It might not be about your marketing strategy and your sales process.And it […]
Branding is one of the most important aspects of a business regardless of its size. Good branding goes beyond the company name and logo. It has to be memorable, interesting and easily recognisable. Branding helps to draw customers in and keeps them returning but only if it is catered to […]
We all know that without personal branding we can not show our skills. Every small or big business owner need personal branding. Having a personal brand is a business leadership requirement. Personal Branding can make your awesome impact on both your individual victory or business success. Personal Branding is a […]
While the phrase “what’s your sign?” is a definite non-starter in the dating world (or at least it should be), things are quite different when the conversation and context turns to business — because the importance of your business sign is huge, and possibly much greater than you think. Indeed, […]
![How Small Businesses Can Increase Their Brand Awareness [Infographic]](http://lerablog.org/wp-content/uploads/2017/06/gtgrehey.png)
It really is no big secret that small businesses are faced with a number of challenges on a daily basis that large corporations do not have to worry about. It might be possible that your company offers the best products and services available in the region, but if people are […]
How seriously are you taking the process of creating a logo for your startup? If, in the past few days, you did not take the task seriously, now would be the best time to do so. Otherwise, your website can expect a drop in traffic or an increase in bounce […]
Look around. Our life is colorless and we don’t even notice that. No, it’s not a depressing post, it’s a common truth and a well-known fact. Colors exist only in our heads. They are subjective visual phenomena that depend on the way we perceive visual concepts. That’s why different colors […]
A proverb says, the better you brand yourself the better it helps improve your presence online. It is same for a businessperson, which helps his company to grow and build a strong online reputation. Albeit, not all people have that much in common, but all of them do sometimes the […]
The growth and development of any business is linked very closely to the success of its marketing campaigns. A lot of research has been done about how reputable organizations use the different marketing channels and methods for showcasing their products on a bigger stage. Multinational corporations have virtually endless budgets […]
Despite being small images, a carefully designed logo has a power to carry a significant information about the business and work as an important component in branding. After providing a bulk of information about the company and its values, a thoughtfully designed logo can benefit entrepreneurs in several ways. From […]
