A brand represents the face of a company. It distinguishes a company and their product from others through an identifying name, logo and symbol. And a combination of these elements can be utilized to create a brand identity. Building brand recognition is a non-verbal way of communicating with the world, encouraging people to engage with you and making your business memorable and appealing to the consumer.
Now, there is a thin line in creating just a ‘brand identity’ and building a strong ‘brand identity’. Picking the right visuals and content enables brand recognition. However, there are other incredible components too that promises in shaping a strong brand identity. Let’s get started with 7 quick steps that are sure to boost you as a brand or your business to the next level:
- Start with a Catchy Tagline
Initiate your brand’s representation with a nice tagline. A short & catchy tagline introduces consumers to you or your brand in a few compelling words. It is a crucial part of your brand marketing, providing clarity about ‘who’ you are; what you deal, your area of expertise with and the promises you make to your customers. A tagline defines your brand, highlights your mission and purpose in the most concise way.
A tagline connects the dots between your company and your consumers. It communicates the purpose of your business and the outcomes the consumers can achieve by joining hands with you in a single line.
- Identify Your Target Audience
Identifying and gaining the devotion of your target audience is necessary to achieve your brand marketing goals, regardless of your brand’s mission. It helps you analyze your exact area of expertise, craft marketing messages that are sure to convert prospects into customers.
- Build a Reputation
Reputation is a brand’s vital asset. It signals your new and potential customers whether you can be trusted or not, whether your skills are valid and have strong expertise specific to your niche. Digitalization brings revolutionary changes in the process of building a company’s reputation. It can be through continuous production and publication of compelling content on a website or a blog.
Online advertisements and search engine marketing are prompt ways to represent your brand globally. Testimonials are popularly searched platform to determine authenticity of a company. Therefore putting your previous customer’s thoughts within a statement of emotion, promise and action can strengthen brand recognition.
- Design an Impressive Logo
Logo is the visual representation of a brand. It introduces people to your business through visual imagery. However, it is more than an image. Logo creation is a crucial foundation of your brand’s identity; fosters brand loyalty and make you stand out from the crowd. It could be in ALL the places where your brand exists. From your official website to your company’s Facebook page, your brand will be immediately identified by a logo.
Considering the significance of creating an eye-catchy logo, hiring an experienced designer is a wise decision but its a costly one. However, in this digital space where everything is turning towards artificial intelligence, you can also have access to free online logo maker tools that enable you to design quality design without spending much; all you need is to be creative and aware of trends.
- Pick the Right Color
The right color increases brand recognition by up to 80%. The color you choose will represent your brand; convey emotions, feelings and the characteristics your brand has. Right color on a logo can create a strong brand image, grabbing customer’s attention with immediacy.
- Competitor Analysis
Brand positioning is an integral component of brand strengthening. Identifying competitors of your area of expertise, understanding their strengths and weaknesses are essential to get a clear, objective understanding of where your brand stands today. Competitor analysis enhances your business and marketing skills, implement marketing strategies already adopted by businesses similar to your niche to top the rank.
- Create Public Awareness
In an effort to reach your target audience in every possible way, identify the online platforms where you might expect people that are potentially interested in you or your business. From posting about your upcoming product on social media to a one-liner testimonial, everything can create brand awareness of your business, brand or product.
Publicity is an important component of marketing strategy. However, unlike marketing, publicizing doesn’t involve direct showcasing the benefits of your offered products to your customers and persuading them to make a purchase. On the contrary, publicity is designed to enhance the ‘visibility’ of a brand or product.
Hopefully, now you have got all the tools, knowledge and resources to start building your brand. So, get started with the strategies that are sure to highlight your business skills, your target of reaching out to people globally, and your mission of enhancing brand consistency and memorability.