Although brand building is believed to mostly involve creating logos, recognizable packaging, and creating a consistent outward appearance of a product, service, or company, it actually requires extensive face-to-face personal selling in order to be truly successful. Outdoor events are a great and safe way to attract new customers and spread brand awareness and recognition. Read more to learn about some of the best types of outdoor events for building your brand.
One of the most classic outdoor marketing events is a traditional booth, which can be set up at trade shows, in front of major retailers (with their permission, of course), and at career or college fairs to reach younger audiences. For each of these booth events, it is crucial to prepare free goodies such as shirts, pens, and samples of your brand (if feasible) with your brand logo. Additionally, boost traffic to your booth by providing incentives like prize drawings to stand out from the competition. Talking to potential customers directly to address any concerns is a great way to cement your brand as a recognizable candidate in their mind, even if they do not make a purchase right away. Brand awareness alone is a major advantage, since customers are much more likely to buy from brands they have gotten to know personally than those they have only read about online.
A fun and exciting outdoor event possibility is to obtain sports sponsorships, where you receive the ability to work for a specific sports team to sell your product or service at their stadiums or events. This event works especially well for the food and beverage industry, since having access to thousands of thirsty and hungry fans is a great way to sell your brand and increase brand awareness. Obtaining these sponsorships is a difficult task, so it is important to research sports sponsorships and learn how to focus on a single team in order to achieve the best results.
Another great option is to organize or participate in an outdoor festival, where you can host music performers and cater food in order to attract visitors to learn more about your brand. Entertaining potential customers helps them learn to associate your brand with fun and outgoing activities, which can make them view your brand more positively in the future when they consider purchasing from you. Overall, the focus of an outdoor festival should primarily be on achieving brand recognition, so visitors can learn your name or logo and remember it in the future with fond memories of your festival.
All in all, outdoor events are a great yet underrated way to build your brand and make good impressions to new potential customers. Utilizing booths at trade shows and career fairs, obtaining sports sponsorships, and organizing outdoor festivals are very effective at building brand awareness and recognition for the future, and are thus indispensable tools for brand building.