Consumers are struggling to make ends meet. So, they’re hesitant about working with new businesses right now. As a business owner, you need to conjure up ways to attract new customers. This will be harder than ever before due to the ongoing COVID-19 pandemic. Nevertheless, there is still plenty of room to expand and grow your business. For instance, you’ll want to expand beyond the Internet. You should begin looking for traditional forms of marketing and advertising.
Doing so will ensure that you’re able to attract new customers. Did you know that business cards can help? Below, you’re going to learn more about designing and using business cards to expand your business.
Why Business Or Name Cards?
Using business or name cards is one of the best ways to attract new customers. Businesses have used business cards for many years. And, they’ve proven to be very effective. You’ll find that business cards are one of the most effective and cost-effective ways to market your business. You’ll pay a few cents to create business cards. You can buy them in bulk and save more money. Once you’ve purchased business cards, you can give them out to people in your area. This is a good way to convince people to use your services when they need them.
You’ll find that business cards are extremely versatile so they can be used for any business. In addition to this, they’re convenient. You can easily create and distribute business cards to consumers in your city. More importantly, business cards work and they never stop working. As long as the consumer holds onto the card, it will still be effective. They can always find the card in their drawer or wallet and call your number.
Suffice to say, business cards are one of the best ways to market and advertise your business. Just remember that some business cards are effective and others are not.
Designing An Effective Business Card
To get the most out of your time and money, you need to design an effective business card. The card must catch the attention of the consumer. And, it must provide the consumer with the necessary information. With this in mind, you need to get straight to the point. Below, you’ll find tips for designing an effective business card for your company.
Be Concise
First and foremost, you need to concise. You need to get straight to the point and provide the consumer with the necessary information. Don’t worry about a flashy design since this isn’t going to help. You need to be straight to the point. Put your company’s name, address, and phone number on the card. Make sure this information is bold and easy to see.
Design Basics
In addition to this, you need to stick with design basics. For instance, you should always keep the copy 5mm from the edge. In addition to this, you need to use 300dpi to get the best image reproduction possible. It is always wise to choose the lowest typography size possible. Unless you’re going to be dealing with spot colors, you should always design in CMYK.
Special Finishes
You’ll want the business card to last a lifetime. With that being said, you should take advantage of special finishes. You can use foil blocking, metallic inks, or spot-UV. In addition to this, you can laminate the business card. Using special finishes will enhance the lifespan of the business card by making it more durable. You need to choose a reliable printing company such as Print Market. A high-quality company will use the best printers and finishes so you can get magnificent results.
Double-Check
Once you’ve created a business card, you should double-check it. Remember that your business card contains vital information about your business. Therefore, it needs to be accurate. You need to make sure that your information is up to date as well. If the business card contains inaccurate information, you’re likely wasting your time and money. Double-check it to make sure everything is correct and accurate.
Originality
Finally, you need to make a unique business card. If you’ve used a basic template, your card is likely going to get lost in the crowd. It will look like other business cards so your customer might throw it away. You need to make your card stand out from the crowd. This is the best way to increase the effectiveness of your business card and get more bang for your buck.
