Advertising

ADVERTISING DISPLAYS: Wheatpasting and Wildposting – City Poster Marketing

The poster is a communication medium highly appreciated by professionals. Its visibility allows a communication campaign to be known to the general public.

From small to large formats, display advertising is a real asset that adapts to different communications.

The advertising poster is highly appreciated by professionals for its diversity. Both indoor and outdoor, it can adapt to different environments. This communication tool is ideal for communicating with the general public. In addition, among the multitude of choices offered by the display, it is possible to stand out from the competition by using the fluorescent poster.

By its bright color, this support makes it possible to gain more visibility. The poster is, therefore, an effective communication tool to promote a product, an event or even a company.

URBAN BILLBOARDS: A LARGE-FORMAT MEDIUM

Urban displays are often present in our daily lives. In fact, we pass every day in front of a poster displayed in the street furniture. As a result, this communication tool is interesting for having good visibility.

Professionals appreciate this format for mass distribution and to reach the entire population. Its large format attracts the attention of passers-by. The street furniture display is extensive.

It can be a poster at the bus shelters but also on so-called lollipop supports. Urban signage is therefore a tool frequently used by companies.

THE BACKLIGHT POSTER: A LUMINOUS MEDIUM

The backlight poster have good visibility with the general public, urban signage is increasingly used for communication campaigns.

Indeed, a personalized poster placed on street furniture can have a greater impact in terms of visibility. Thus, the advertising poster can be seen by the greatest number of people. This support, also called a backlight, is original communication support. This communication tool is displayed in specific street furniture. Indeed, this support projects light on the poster.

To use this type of display, the back of the poster is specific to allow light to pass through the poster. This poster attracts attention with its brightness. To benefit from all the advantages of this type of poster, this communication tool is used in a backlit urban panel.

THE POSTER: A SMALL FORMAT SUPPORT

A poster is a communication tool appreciated by professionals for its small size. This type of poster can be, for example, used in music signs. Indeed, the poster can be hung on the wall and thus represent icons of music.

In addition, the poster can also be a good means of communication during an event such as a festival. So consumers can walk away with a memory of that moment.

WHEATPASTING FOR ADVERTISING

Wheatpasting posters are very difficult to remove without abrasion. Make sure you want where to put them.

Some Wheatpasting poster artists recommend adding a second layer of Wheatpasting on top of the poster. However, some artists say that it tends to obscure the artwork.

There are many recipes for wheat paste. An alternative method is to bring 3 quarts of water to a boil and whisk in 3 tablespoons of flour. After it cools, it can be applied in the same way as the uncooked version.

Don’t put up Wheatpasting posters where you don’t have permission. You can be charged with vandalism.

THE ADVANTAGES OF USING THE CITY POSTER MARKETING

In a communication campaign, the poster is a medium frequently used by professionals for its many advantages.

VISIBILITY TO THE GENERAL PUBLIC

One of the first advantages of the poster is its visibility. Indeed, the display helps to attract the attention of the general public. This is why professionals appreciate this type of display.

THE CHOICE OF SUPPORT

The choice of support is an asset that should not be overlooked. For your customers, it is possible to choose the thickness of their paper as well as the type of paper they want for their communication campaign.

CHOICE OF FORMAT

The choice of medium is an important criterion for the poster. It is essential that you offer your customers different choices. From small to large format, it is, therefore, possible to choose the format that suits the communication campaign. Its diversity makes this tool essential for companies. From backlit support to 4 × 3 formats, professionals can use the format that best suits their communication campaign.

CUSTOMIZATION

The main advantage of the poster is its personalization. Thus, each company can respect its graphic charter and be consistent between all its communication media. Indeed, it is important to stand out from the competition by creating custom posters.

INDOOR OR OUTDOOR USE

Another important criterion is that the poster can be displayed both indoors and outdoors. As a result, the support is ideally suited to all communication campaigns.

A post by Kidal D. (5210 Posts)

Kidal D. is author at LeraBlog. The author's views are entirely their own and may not reflect the views and opinions of LeraBlog staff.

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