Trust is the ground foundation of a relationship, and transparency is the currency through which we make the foundation strong. In today's ever-so-competitive corporate world, trust is the most underrated term, and the word transparency is always written in brackets. Derek Miller reveals in one of his blogs posted on […]
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Microsoft: Brand Values and the “Four P’s” of the Marketing Mix
Modern days are characterized by the expansion of the Internet, the development, and the improvement of computers - such a particular invention that has not just affected an extensive amount of individuals but has also become a sine-qua-non requirement of millions of people. Among computers, consisting of products such as […]
How to Choose Reliable Private Label Cereal Foods?
Private label foods, or for that matter any private label products are those that are exclusive segments of a retailer or they can simply be produced by any third party firm for a specific amount. While there are numerous private label cereal foods already existing in the market and new […]
How To Generate Followers on Social Networks
One of the main problems when they start their business strategies in social networks is that of how to get followers? Many experts will tell you how many followers do not care, others will tell you that the number is indispensable … well I will say that both .. If a […]
Is it Worth Outsourcing Your Market Research to Specialized Firms?
If you are neglecting the market research aspect of your brand, you're sure to confront failure in your business. A comprehensive market research can make or break your brand. And today's complex marketplace makes it essential for business to collect, analyze and act on newest information including customer opinion, market […]
Toyota Conquered US Roads, Then Off-Roads
In a famous segment some years ago, Jay Leno went to an LA-area shopping mall and watched for drivers getting into large 4×4 SUV’s. He then interviewed them about the off-road features of their vehicles. To no one’s surprise, most of the suburban moms and dads he encountered knew nothing […]
Strategies for Success and Business Profitability During Tough Times
Many of the strategies that were appropriate and effective in the past are no longer above reproach. In fact, we have learned over the years that the global marketplace is a dynamic place, full of turmoil; therefore, rethinking of past assumptions and engaging in out-of-the-box thinking is always required. Organizations […]
Guidelines on Setting Goals when Selling
A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]
Common Questions in Strategic Planning
There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]
The Importance of Customer Relationship Management in Online Markets
Customer Relationship Management (CRM) represents a comprehensive and extensive business marketing strategy integrating processes, technology and all activities related to customers. As a solid platform, pursuing permanent development and improvement, the Internet provides a solid base to deliver CRM services-the eCRM. In most cases, eCRM is a one-to-one experience, involving […]
Effective Ways to Enhance Email Marketing Campaigns
Are you aware of the significance of email marketing campaigns for brand promotion in today's competitive market? A well-planned email marketing campaign that uses an exclusive email marketing newsletter design can be effective in promoting customer loyalty and trust, boosting brand recognition in the market, and increasing the revenue. An […]
Steps to Hire a Food Poisoning Attorney
Food poisoning is an extremely unpleasant experience, especially for individuals with weak immune systems, young children and the elderly. Over 48 million Americans contract food poisoning each year. Over 3,000 of them die from the illness. Viruses, bacteria and parasites found in food cause the majority of food poisoning cases. […]