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Automotive

Toyota Conquered US Roads, Then Off-Roads

In a famous segment some years ago, Jay Leno went to an LA-area shopping mall and watched for drivers getting into large 4×4 SUV’s. He then interviewed them about the off-road features of their vehicles. To no one’s surprise, most of the suburban moms and dads he encountered knew nothing […]

Sales

Guidelines on Setting Goals when Selling

A goal is “something toward which effort or movement is directed—an end or objective.” Customers’ goals always involve either achieving a positive result or avoiding a negative one. One of your primary sales responsibilities is to motivate customers to understand their goals. Making goals measurable provides customers with that motivation. Goals […]

Business planning

Common Questions in Strategic Planning

There are seven key questions in strategic planning, both for you and for your business. These are questions that you need to ask and answer over and over, throughout your career. Sometimes a new answer to any of these questions can dramatically change the direction of your business and your […]

Marketing

The Importance of Customer Relationship Management in Online Markets

Customer Relationship Management (CRM) represents a comprehensive and extensive business marketing strategy integrating processes, technology and all activities related to customers. As a solid platform, pursuing permanent development and improvement, the Internet provides a solid base to deliver CRM services-the eCRM. In most cases, eCRM is a one-to-one experience, involving […]

Marketing

Effective Ways to Enhance Email Marketing Campaigns

Are you aware of the significance of email marketing campaigns for brand promotion in today's competitive market? A well-planned email marketing campaign that uses an exclusive email marketing newsletter design can be effective in promoting customer loyalty and trust, boosting brand recognition in the market, and increasing the revenue. An […]

Law

Steps to Hire a Food Poisoning Attorney

Food poisoning is an extremely unpleasant experience, especially for individuals with weak immune systems, young children and the elderly. Over 48 million Americans contract food poisoning each year. Over 3,000 of them die from the illness. Viruses, bacteria and parasites found in food cause the majority of food poisoning cases. […]