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Marketing

Create a Well Developed Go-To-Market Strategy for Optimized Decision-Making

Organizations have many functional areas (Sales, Marketing, Development, Finance, etc.) and moving parts (people). The development and execution of the go-to-market strategy gives the organization focus and direction by providing a framework for decision-making. Specifically, when opportunities and obstacles present themselves, the go-to-market strategy should be the viewing lens. . If the strategy […]

Marketing

The Best CTA Buttons for High Conversions

Green or Red? Large or small? Square or circle? Call-to-action (CTA) buttons come in many colors, sizes, and shapes. There is no one-size-fits-all solution for the combination of factors that best converts visitors to leads. However, there have been scientific experiments, mouse and eye-tracking studies, and expert opinions to guide […]