Sunday, April 28, 2024
No matter what market you are doing business in; you typically need a product or service. But what do you do if you have neither of them yet? Or maybe you need to expand your offerings, but don't have the time or budget to invest into new services or products. […]
For all practical purposes, the most protection that the public consumer had before the 1960s was the old adage Caveat Emptor (buyer beware.) Although fraud and corruption has not diminished any, there have been several legal tools implemented that do offer the public and consumers leverage in a form of […]
If you haven’t heard of the show, “Shark Tank” is a reality series that follows entrepreneurs, small business owners and people who just have a good idea as they pitch to investors. Similar to “American Idol,” each investor can take part or pass. It only takes one investor to get […]
Is your direct mail campaign plagued with dumpy design and crummy copy? Oh, no! These are considerable constraints. There is, however, one glimmer of hope: a strong offer combined with a compelling call-to-action. A well-crafted offer can contribute to 30% of your direct marketing success, according to MarketingProfs. In short, […]
In this age of information the use of social networking site as a communication tool has gone viral around the world. Twitter is currently the leading social media network when it comes to giving your business an online exposure and marketing your brand. This wave has a massive number of […]
It's been almost a year since I started an online business and so far I've learned a lot about businesses in general, one of the things that really has served me is learning that business is simply the process of exchanging money for something, this process, which is called "a […]
Why is it that nearly every product or service that you see on TV or in print comes with a Money Back Guarantee, or a Better Than Money Back Guarantee, or a Double Your Money Back Guarantee? I wouldn't be surprised to see a Double Dog Guarantee just daring us […]
Never moan Moaning is one of the most unattractive features of any personality. Whose company would you prefer? Someone with a positive, optimistic outlook or someone who spends the whole time bellyaching about things that aren’t going well? Moaning is unacceptable for anyone who works on their own. Why? Because […]
Small businesses can reap major benefits from taking advantage of web data and analytics, but many companies are intimidated by the prospect. Although most companies are aware of Google Analytics, there are more powerful tools that work in line with social networking sites and other parts of the digital sphere. […]