For any business, success is defined both by the revenue earned and the number of customers served. Since both are interdependent to a great extent, concentrating on one ensures success in the other. This is especially true for an online business. With more and more people getting into the thrill […]
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5 App Development Differences between Android and iOS
If you take a look around while standing in the middle of a busy city, you’ll find people immersed in their technological devices, even while going about their businesses. Multi-tasking to THAT extent, yes. And it is majorly possible because of an innovation which has swept the world by a […]
Marketing Automation 101: Understanding the Basics
Marketing automation allows businesses to automate repetitive tasks like sending emails and making social media posts. Marketing automation software allows you to track and analyze your marketing actions. At this point, businesses have many marketing automation software programs available for them to choose from. The key is finding the right […]
Proven Ways for Increasing App Engagement & User Retention
Not only getting thousands of new installs for your high-end mobile app every day but converting those installs into highly engaged and profitable customers is the real success. That is the reason, increasing app engagement and user retention should be your major concerns right after getting the new mobile app […]
What is the GDPR and How will it Affect the Retail Sector in the UK?
On May 25th of this year, the EU will unveil a brand new piece of legislation known as the General Data Protection Regulation (GDPR). This is a comprehensive law on data protection and privacy for all individuals within the European Union, with the legislation replacing the 1995 Data Protection Directive […]
How To Use Digital Marketing To Promote Your Business
Why is digital marketing important for business? Any business requires promotion for its growth. Promotion involves communicating the existence of your business to the maximum number of people and also to convince them to buy your products and services. Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing are […]
Teach Your Children the Magic of Photography
It is true when the call of Kailash Satyarthi goes “Childhood means simplicity. Look at the world with the child’s eye – it is very beautiful.” Photography gives shape to the human perception. Children behold everything via the unique lens. The curious minds always try to create the illusion of […]
Online Marketing 101: Building Your Strategic Plan
Business owners who want to have success in the online marketing sphere should know that the key to making it happen is developing a strategic plan. Strategic plans are powerful because they keep individuals organized and consistent in their efforts to make their companies increasingly profitable and powerful. Below you’ll […]
Make Your Marketing Strategies More Effective With Merge Purge
Merge/purge is a data processing technique used for direct marketing activities. In the digital world, where no business wants to spend money on paper, postage, and list due to increasing cost, merge purge has emerged as the best solution. Now the question is, “What is merge purge?” Merge/purge is the […]
A Step By Step Guide To Developing The Perfect Social Media Marketing Strategy
Social media marketing provides companies the opportunity to approach their target customers in novel, experimental and creative ways. No matter the size of your organization you can always interact with your consumers on social media, understand their needs & concerns and receive valuable feedback that will in turn help you […]
Where is Business Intelligence Being Applied Now
Business Intelligence (BI) analytics has become a lucrative profession with great demand in the corporate, government, and non-profit sectors. In the good old days, companies used to calculate figures based only on speculation. However, from the 1960’s, the demand for inclusive and comprehensive data analysis has increased manifold. Today, big […]
7 Elements of a Business Plan to Impress Mortgage Brokers
People, looking for investors to fund their entrepreneurial journey sometimes wonder if they really need a business plan. The answer is fairly simple. You always need a business plan to attract potential investors. Mortgage brokers have been around for decades, but many people seem to take them for granted. They […]