On November 28, 2014, which was celebrated as Black Friday and kicked off the season of holiday shopping, bumper sales and promotional deals, consumer electronics giant Best Buy faced an embarrassing technical failure. On what is considered the biggest shopping day of the year, visitors to the website got an […]
Search Results for "marketing channel"
3 Ways to Integrate an E-Store With Software Solutions
Websites depending on the ecommerce platforms still need lot of other capabilities to be integrated for better end-user experience and the site performance. It's still questionable whether to go for a complete ecommerce solution or hunt for some best-needed software and integrate them into the website. What's the best approach, […]
Is it Worth Outsourcing Your Market Research to Specialized Firms?
If you are neglecting the market research aspect of your brand, you're sure to confront failure in your business. A comprehensive market research can make or break your brand. And today's complex marketplace makes it essential for business to collect, analyze and act on newest information including customer opinion, market […]
Helpful Tips for Anyone Who Is Unemployed
An almost inevitable point of life, when days filled with procrastination just seem to pile up, one cannot help but wonder, for how long he, or she, will remain in this limbo of unemployment. An unnerving occurrence to say the least, but I am certain that people, mostly in their […]
SWOT Analysis: Knowing the Business Realities
Situational analysis is simply what it says: analyzing the situation. Before leaping into any action, the sales manager must analyze the business realities to determine what the best action would be. Additionally, after the action has been completed, another analysis must be done to determine the impact of the action on all […]
Basic Elements of an E-business Model
The emerging e-business market affords companies of all sizes and types the opportunity to leverage their existing assets, employees, technology infrastructure, and information to gain or maintain marketshare. For example, in the telecommunications industry, service, rather than technology, is now the key differentiator. With lower barriers to entry, new competitors […]
How Social Media Can Enhance Your Personal Brand
Our world has become chock full of social media networks in which we all are brands. All that you pin, re-tweet, share, like and comment on tells something about yourself to the world. While this can be a blessing as well as a curse, use the social media well so […]
The Modern Face of SEO: How to Become a Thought Leader
While the reports of SEO’s demise may have been greatly exaggerated during 2013, there is little doubt that its fundamental nature and delivery mechanisms have changed considerably with the advent of content marketing. This year will finally content marketing emerge as the primary aspect of business outreach strategies, with Econsultancy’s […]
Basic Brand Awareness Strategies
Raising brand awareness is not difficult if a combination of the traditional and nouveau methods are employed to accomplish the task. Marketing methods for building brand awareness are endless, only limited by the creativity you employ when you're building your brand awareness strategy. We'll get into more advanced methods of […]
Ensuring Brand Consistency in Your Online Company Presence-Create a Unified Image
Brand consistency is essential for every successful marketing strategy and product placement, especially in a dynamic and highly competitive online business environment. Creating a unified brand or company image on the web will directly boost your marketing efforts and, if properly planned and executed, it will eventually increase your sales […]
How do I Add Value to My Online Products?
So here are a couple of very broad questions - what factors should I consider when setting up an eCommerce website and how do I distinguish myself in the market ? Well you may think that there are hundreds of things and the truth is that there are but many of […]
Boost Your Sales During The Holiday Season
The biggest shopping season of the year is upon us and on cue, retailers are revving up their marketing strategies in attempt to take advantage of the spending frenzy. Whether you sell to customers online, in the real world, or through a combination of both, the opportunities to cash in […]