The last decade has seen an absolute boom in technology, and the functionality of technology for personal and professional use has increased exponentially. It used to be commonplace for people to go to the mall, browse the sales racks and find the item they want, but now, consumers need only log online and within minutes, their item can be ordered. With so many digital marketplaces online, the competition for sales is incredibly tough. Because of this, it has become more important than ever for a website to become distinguishable from all the others, in order to attract consumers.
Most consumers know that a particular item can probably be found on many different websites, so why does one choose a specific site over another? Ultimately, the marketplace that will win most consumers and sales is the one that can draw potential buyers in, and is easiest to use for the buyer. As technological interactions move more and more from the computer screen to mobile devices, this might mean that the website that can continue to adapt to changes in technology will find success.
With so many online marketplaces available, a few, like Amazonand eBay have distinguished themselves from the rest by adapting most progressively to technological advancements. These companies are constantly looking for new areas of growth to capture more of the market before others even really know about it. Knowing how quickly technology can change, these companies strive to always stay up to date with current web design Auckland trends on their desktop and mobile interfaces.
The following are six web design trends that will be adopted in 2018
1 – Continued Growth in Mobile E-Commerce.
It has already been stated that companies that want to find success in the digital market must adapt to changing technologies, and this upcoming year, mobile technologies will continue to become more advanced and even more prevalent in the daily lives of consumers. This means more shopping than ever will be done through mobile devices. Many members of the younger generations see mobile shopping as more convenient and better suited towards their needs, so to ensure a share of their purchases, it is imperative to understand and incorporate mobile shopping to a business.
2 – Increase in Payments through Mobile Devices
In e-commerce, a smooth user experience is key to driving interactions, and it is also key to driving sales. Nothing will drive potential consumers away from more than finding the product they like and attempting to make a purchase but being unable to due to an interruptive mobile selling experience. Especially with regards to mobile selling, the fewer number of clicks required to purchase an item the better. To be competitive within digital marketplaces, it is necessary to not only draw consumers in, but to make it easy for them to actually make the purchase, and with mobile shopping itching away at the overall market, it is necessary to address those consumers, or else risk financial failure.
3 – Quick Load Times and Smooth Operation
Consumers want to buy the merchandise being offered. They want to view the products, envision themselves using the products, and make the purchases. As a seller on a digital marketplace, it is very important that the consumer can easily navigate the website and find what they are looking for. Often, digital marketplaces will try to do too much by loading too many results, or incorporating too many items onto a page. It is much better to have slightly less content, and a much better user interface, than to cram as many results as possible onto a page and sacrificing the consumer experience.
4 – Bright Colors and Attractive Design
This is one of the most important upcoming trends in web design. Using bright, attractive colors might sound simple, but the complement of quality products and an attractive design are sure to set one site above the competition. Aside from just being bright and attention-grabbing, colors must complement each other if more than one is used. Resources for finding complementary colors can be found online.
5 – Show the Product in Use
With so many products available, and so many places to purchase products from, consumers have now become pickier than ever. It is the responsibility of the seller to attract the consumer to their website, and then convince the consumer to purchase from them. One great way to do this is to incorporate a detailed and professionally created animation of the product in use. This helps the consumer make their decision about purchasing the product, as well as providing them with an additional service which might help them grow an affinity for the seller.
6 – Fast, Free Shipping
The top digital marketplaces know that for a product to be successful, it must be shipped for free, and shipped quickly. Without shipping, the customer will have to pay more to purchase the product online, as opposed to in brick and mortar stores where there is no shipping cost associated with purchases. While it may only be a difference of a couple dollars to a consumer, just seeing the words “free shipping” could be the difference between purchasing and passing on an object. It is also important to ensure the consumer can get their product in a short amount of time. Since people can go to stores and purchase items they want at that exact moment, to combat that, it is important that providers ship quickly, giving consumers peace of mind that their purchase will arrive soon.
Implementing all this digital website design tactics will help take any digital marketplace to the next level. With the right products and advertising, it is possible for any seller to make the sales they want by optimizing their digital sales platform. Keep in mind that technology is always changing, so to find success, one must change with it.