Millennials are sometimes difficult to understand. They are unlike any generation the world has ever seen before and their numbers are staggering. More than 80 million of the people from Generation Y as they are sometimes called live in the United States and their numbers across the world are even […]
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The Visible Approach to Marketing Products for Women
The two main methods for reaching consumers of either gender we call the “visible” and “transparent” approaches to marketing—plus a third or “hybrid” approach that combines the two. Each of these options can be highly effective in reaching women in particular. The success of one approach or another depends on […]
What is Marketing and why Is It Important for Any Business?
Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]
The Benefits of SMS Marketing
New digital platforms and technologies provide new options to sales and marketing strategists. Social media networks, email marketing and online video give marketers additional opportunities to initiate conversations with new customers and strengthen relationships with their existing customers. This article takes a more detailed look at SMS marketing and outlines […]
How Securing Your Intellectual Property Boosts Your Marketing
The link between intellectual property and the marketing of your small business might not be readily apparent, but it exists, and it is vitally important. Your intellectual property, and protecting the rights surrounding it, can help you create an exclusive brand, and a unique place in the marketplace that none […]
How Restaurants Can Use QR Codes in Their Marketing Campaigns?
Mobile marketing campaigns (see successful examples) are becoming so popular that businesses are trying to find new and interesting ways to use mobile technology to market to their audience. This is especially the case for restaurants. Restaurant marketing campaigns are now using SMS messaging to reach their target audience. Despite […]
Online Marketing and SEO Tips to Drive More Customers to Your Site
Your customers are moving. Not house to house, but from one shopping mindset to another. The days of phone books and physical window shopping are slowing down. They’re not gone and might not ever disappear completely, but if you want to be where your customers are, you’ll follow them, and […]
How To Use Twitter For Business And Marketing
In this age of information the use of social networking site as a communication tool has gone viral around the world. Twitter is currently the leading social media network when it comes to giving your business an online exposure and marketing your brand. This wave has a massive number of […]
The Basic Steps to Building and Email List from Scratch [Infographic]
In this article, we are going to talk about how you can create an email list starting from scratch. If you are planning to sell anything online, your email list is going to be your number one asset. It is going to be the list of people who’ve raised their […]
An Ultimate Guide – What Is Soft Touch Lamination?
As we all know packaging plays a vital part in placing the products in a tactile manner. The point arises about how a brand adds tactile appeal to the packaging. Without finishing options, how can a box look high-end? Finishing methods matter a lot in adding a good-looking appeal to […]
Innovative Philanthropy: Luciano de Vries’ Approach to Giving Back
In business circles, the name Luciano de Vries is synonymous with success in international business and serial entrepreneurship. But outside the boardroom, he’s built a very different image. The founder of firms such as Gaet Investment Holding and Bayswater Capital has an outsized presence in the world of philanthropy. While […]
Local SEO vs. Traditional SEO: Unraveling the Key Differences and Crafting Effective Strategies
In the vast landscape of digital marketing, the battle between Local SEO and Traditional SEO continues to shape the online presence of businesses. While both aim to enhance visibility and drive traffic, they operate in distinct realms. This article delves into the nuances of Local SEO and Traditional SEO, uncovering […]