Do you want a website for your business but don’t know how much it costs to build? That’s not surprising. Word on the street is that web development is expensive, and it can be especially tough when you don’t know much about technology. The easiest way to build a website […]
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The Connections between Healthcare Marketing and B2B Sales
The B2B health and medical sector is a lucrative space in which to be spelling. Those B2B sales and marketing teams tasked with selling products and services are part of an industry where the spend is more than $2.3 trillion in the US alone. The Canadian market has equal potential, […]
Maintaining a Healthy Sales Graph for Your Restaurant During a Slowdown
Even during so-called ‘normal’ times, running a successful restaurant is daunting. Profitability in the hospitality industry is challenging to achieve given the high costs of rent, labor, and ingredients. When tough economic times strike, restaurants are among the first to suffer as people cut luxuries, such as eating out, from […]
4 Key Components of a Successful Healthcare Marketing Strategy
Despite the controversy surrounding for-profit healthcare, the hospitals that claim for-profit status tend to fare better and benefit a broader demographic of patients than their non-profit counterparts. How so? For one, for-profit hospitals can funnel their additional funding into state-of-the-art technology and adequately staff their facilities, trimming down patient wait […]
Social Media Marketing Tips For Brands
Facebook has 2.2 billion monthly active users in the world. One hundred fifty million people use Pinterest every month, and Instagram is the second-largest social media network in content marketing. These statistics show that social media marketing can be a fruitful powerhouse that aids strengthen branding, build quality leads, and […]
How Does Artificial Intelligence Influence a Start-up Economy?
The technological advancements of today shadow the brilliance of years as people seek further innovation in a race to achieve the best, and at the earliest to beat off the competition. Artificial intelligence has gradually found its way into the technological industry. It has established itself as an integral component in problem-solving, […]
How to Choose the Best Location for Your Business? [Infographic]
Are you searching for your business space? While thinking about an excellent business idea, you must have heard the term, ”location, location, location” more than a few times. Because without a good location, it would be quite a cumbersome task for all the newly-made entrepreneurs to embark into the competitive […]
Here’s How Software Development is Reshaping the Food Industry
There’s no denying that one of the most worrying issues we have to face today concerns food. In a planet that’s dealing with increasing problems from climate and demographic changes, developing more efficient ways to produce and distribute food around the world is a must. In fact, the Food and […]
Artificial intelligence vs human work – what will be in demand in the insurance niche?
Artificial intelligence stands for the machine’s ability to think and study as humans. The impact of artificial intelligence on society is obvious. AI-based technology has already become common for many industries bringing lots of advantages which can help enhance the annual economic growth in many countries. However, this innovation also […]
Pros and Cons of Starting an On-Demand Dog Walking Business
Starting your own on-demand dog walking business is a great way to generate an income while providing a necessary service to both locals and those in your area online. Understanding both the pros and cons of developing your own on-demand dog walking business is essential before moving forward with your […]
Top 3 Social Media Tools That Will Make Customer Service Easier
If you have a business, social media can be an excellent way to market your product, get brand exposure, and deal with consumers on a regular basis. But social media can be cumbersome to deal with, especially if your business is currently using multiple platforms. It is important to remember […]
A 10-Step Brand Development Strategy for Your Professional Services Firm
The most common misconception about building a brand development strategy is that it is a lengthy, expensive, time-consuming process that needs to be dealt with during the formative years of the company. However, that’s not always the case, and nor does it have to be that way. Brand development is […]