Tuesday, April 30, 2024
Advertisement spending has seen an upward curve in the recent years. Technology boom in the recent years can be attributed to it. Organizations now are sure about their target audience adding to precision in positioning their campaigns. The year 2017 saw companies spending more on digital marketing as per Magna. […]
A mascot is a visualisation of your brand which encapsulates the ethos and story behind the organisation. In today’s era of digital marketing, social media and video, an organisation can use a mascot to engage their target audience, driving up retention and explaining complex ideas while building brand loyalty. Visual […]
From unwanted messages, junk emails, fake advertisements to bogus comments, spam is a common problem in the world of internet. Just like many other social media platforms and networks, Facebook also has issues with harassment and bullying that every Facebook user wants to get rid of. Not all the ads […]
Product packaging is one of the most important marketing tools to boost brand awareness and influence buying decisions. (source: European Journal of Scientific Research) We are often told not to judge a book by its cover but the fact remains that the human brain is hard-wired to react to visual […]
Marketing in the 21st century has changed from traditional 20th century marketing. It now incorporates dozens of forms of media: radio, video, print, online and offline. To reach an audience that never stands still, marketing has to be in several places at once. Read on for an overview of some […]
Internet marketing has been known to be one of the best strategies to cut through geographical barriers across the globe. Internet marketing has also been proven to be one of the best approaches for effective marketing. In 2017, an increasing number of consumers are using social media for insights on […]
There was a time when you could take out a home or personal loan and it could take days, weeks and even months to be qualified for the loan. By then you could be in dire straits financially. Today, you can often get a decision on home and personal loans […]
As the autumn starts to make itself known you can bet your bottom dollar all the major car servicing groups will be working on their winter adverts. These tend to be based on the premise everyone should have a pre winter service to avoid running the somewhat over egged gauntlet […]
Whether you canvas the opinion of marketers or the human race as a whole, you quickly identify a growing obsession with the digital realm. This is particularly noticeable in the fields of marketing and advertising, however, as while the popularity of digital channels continues to grow UK newspapers reported a £155 […]
The growth of social media has changed the face of online business over the past 10 years, but while sites like Facebook, Twitter and Instagram are cost-effective marketing tools, they can be so much more. Despite being the biggest emerging channel for lead generation, too many businesses are failing to […]
Some things about Marketing never change; some things never stay the same. What doesn’t change is the need for connection: this has always been a major goal in all campaigns, ever - creating a connection between the brand and potential clients. Being at the very core of all marketing, this […]
Advertising business while on the go is one of the best ways to sell your brand to the customers. Regardless of whether you are an international name eager to reinforce brand recognition or a tradesman looking forward to promoting your brand locally, you can use the personalised car number plates. […]