Sunday, April 28, 2024
Guerilla marketing is a low-cost, innovative and unconventional marketing technique used to obtain maximum exposure for a specific brand, product or a service. What separates it from a mere public stunt is its budget-friendly nature and the largest investment is more creative and intellectual than being a financial one. But […]
Once company leaders decide that they’re ready to push past plateaus and step into deeper levels of profitability and power, it’s time to focus on implementing business development techniques. Below you’ll find three of many business development strategies that can be deployed to keep your company going and growing 1. […]
At the end of each year we begin to look at what the marketing trends will be for the coming year. As 2016 comes to an end, and we look to 2017, this year is no exception. We are on the horizon of big things in marketing. Each year, this […]
Even if you can’t stand the usage of oversimplified and trite clichés, you can’t help but admit that the business world is one that is both dog eat dog and cut throat. To be competitive, small businesses need to think outside the box when it comes to their marketing initiatives; […]
Gradually, marketers have mastered the technique of harnessing the raw emotions that are associated with any major festive season—joy, excitement, nostalgia plus gratitude—and then conveying these in well designed commercials with the sole intention generating optimum emotional impact among the audience. But with the growing popularity and excessive media hype, […]
By 2020 a third of workers will be over the age of 50; how will your business respond to this demographic change to make work more appealing for the older generation? The life expectancy in the UK is increasing; this means that the defaultretirement age is facing abolition. Workers will […]
The past few years the economy has slowly been building itself back up across many countries. It's been a tough recession with countries such as Greece and Ireland needing serious help to keep themselves afloat. However, we seem to be turning a corner, and the global economy is slowly working […]
Marketing involves communicating the value of a service or product to its target market in a bid to selling the consequent service or product. Apparently, the target market comprises of the ensuing customers who effectively use products or services. Marketing establishes a link between a business and its customers’ material […]
Indian retailing is poised at an inflexion point and is predicted to witness major changes in the recent years to come. Domestic major retail players have announced aggressive expansion plans and a number of multinational retail chains are making their entry through various routes. This competition is bringing in new […]
Growing influence of social media in all types of online activities is undeniable. Started as a way of connecting private users in social interactions, these platforms have expanded immensely, imposing as a powerful marketing tool and a unique new way for various commercial enterprises to offer their goods and services. […]
Mobile marketing is a great way to reach out to a bigger audience. It’s rare to find somebody in today’s world who doesn’t have a mobile phone, a smart phone, tablet computer, iPod or other gadget with web connectivity. Whenever developing content for sources linked to mobile marketing, ensure that […]