From the past few years, we have seen huge growth in the number of businesses using social media as an advertising platform. As organic reach growing continuously on large networks like Facebook, Twitter and Instagram advertising budgets are on the rise. It’s predicted that social media advertising budget will reach $36 billion by 2017.
Why Instagram Advertising?
Many marketers are still on the confusion about Instagram ads, even though it has grown very fast. Big brands are struggling to reach wider audience organically and even some of them are buying followers on Instagram. Because Instagram has always focused on keeping its users in the app itself, advertising ecosystem is not user friendly. However, that doesn’t mean they are not effective. Advertising on Instagram also gives you the opportunity to reach more users very fast than you can organically and people who aren’t following you can also see your posts.
In order to achieve great results, here are some tips to improve your Instagram advertising campaigns:
1. Create an Advertising Strategy
The common mistake brands make with Instagram Advertising is using without a plan.
Before you start your ad Campaign, ask yourself some questions:
– What are you promoting?
– What do you want to accomplish with the ad Campaign?
– How will you measure the success?
Your answers will determine the success rate of your ads campaign. Set a goal, Be as specific with your goals. Instead of simply boosting your followers or increasing your followers by 30%.
2. Target Your Audience
one of the huge benefits of Instagram advertising is that it’s integrated with Facebook Ads. That means you have easy access to Facebook’s audience targeting. Don’t hurry through the audience selection step at the time of creating your ads. Think about who your target audience is and start ad campaigns specifically for them.
3. Use relevant Hashtags
Using Hashtags is a popular Instagram marketing tactic so find popular hashtags and use them in your posts. That way when users search for the hashtags or see them trending, they’ll be able to find your brand or posts. This is effective method, but the problem is your posts are surrounded by thousands of other people using the same hashtag.
4. Use Video Ads
Most people usually choose to use images with Instagram advertising. Think outside the box and use short video to reach more user and engage your audience.
5. Connect With Influencers
Influencer marketing is one of the best and easy method to grow your Instagram following. I’ve seen a lot of brands partner with influencers for organic posts, but it can be even more effective when combined with Instagram Ads.
6. Don’t Take The Pictures You Share Lightly
The pictures your share on Instagram help create an amazing brand experience. Don’t take this power softly. Every post you share, publish and comment is helping you grow your company branding on social media. Make sure you keep the image consistent with the brand brief you crafted. It is important for ad campaign as well as organic growth. If you continuously post interesting and useful stuffs more people will follow you.
7. Make Sure Your Bio and Profile Image Accurately Represents Your Brand
Bio is your brand introduction. When people is discovering your brand on social media, you want to make sure you put your best. Make sure your bio is consistent with your brand brief. Stick to your brand voice and speak to your target audience. If you use your logo or something else for Instagram, make sure your display picture is sized properly. Poorly sized and low quality profile pictures look sloppy and take away from the credibility of your brand. I have also noticed that some most successful brands on Instagram use their company logo as their display picture. I highly recommend doing so because it helps keep branding consistent.
Understanding these key elements on Instagram(with 500 million monthly active users) advertising will help you create a consistent and strong brand image on Instagram.