Is your business’ website or blog on the top of search engine result pages? Do you wonder why some businesses and blogs have their businesses listed on top yet yours isn’t? The problem, which cuts across many other business enterprises, has something to do with search engine optimization, SEO. This is the biggest investment that will make in your business.
You can already guess that the number one listed company or business on your search engine result pages has the best marketers and amazing SEO metrics. To be on the top of the SERPs, the following SEO elements must be developed or improved:
- Onsite SEO
The main reason why you are encouraged to involve professional website developers is because these experts understand the importance of SEO and its relevance to successful digital/online marketing.
Keywords are the main SEO elements. They are the words and/or phrases that open up your world to your website visitors. Onsite Chicago SEO makes use of keywords in headings, metadata, image alt tags, page copies, etc.
Onsite SEO is further enhanced by fixing broken links, establishing/ adjusting 301 redirects, robots.txt, sitemap.xml, and other technicalities. Your website must also be refreshed frequently using the highest-quality content in blogs, articles, or news. Search engines and Google’s Panda Algorithm depends on this for ranking.
- Social media
Are you active on social media? Is your business active? Do you engage with your customers professionally and frequently? Do you share relevant and high-quality content online? If yes, then you are on the safer side.
Experts emphasize the need for businesses to embrace social media as a way of building successful businesses. Social mentions and tags send the right signal to search engine algorithms and enhance your ranking. A higher number of followers, retweets, mentions, +1s, and shares result in increased traffic to your website. Increased traffic is proportional to your website’s improved domain authority, increased website traffic and search engine result page rankings. Excellent Chicago SEO results in more sales.
- Offsite SEO
Backlinks are the main building blocks of good search engine optimization. In a nutshell, backlinks are links directed to your website, thus they are safely known as inbound links. Company websites or blogs with high backlink traffic are ranked highly compared to the ones with fewer. As you will be advised by the best Chicago search engine optimization professionals, this doesn’t mean having just any quality of backlinks.
The backlinks must be of the highest possible quality. Therefore, the first step for success of offsite SEO would be getting rid of all broken and spammy links. A rule of the thumb when it comes to inbound links is the trust authority of the links. Having a few links to renowned or authoritative names and brands will most likely result in higher ranking in your category.
- Analytical tools
Tools like Google Analytics and keywords checkers are important. The former gives an overview of the general website performance and the latter gives direction on the best keywords to use.
In conclusion, the success of your business online depends on the technical elements incorporated in the website. Having the right tools, content and the best technical and social brains will lead to higher ranking on search engine result pages. This leads to more clicks on your website and improved sales.
