If you’ve been wondering “What email marketing platform should I use?”, this list can be a good start. It is not a definitive list, but it is more based on our experience and the research done for internal use.
When it comes to email marketing tools or platforms, there is no definitive answer for everyone. There are a wide variety of options, each with its advantages and disadvantages.
MailChimp is the most popular email marketing service for small and medium businesses and it is easy to understand why.
If you have less than 2000 email addresses, you can use this platform for free, including the automation part of emails. As I write this guide, this is the tool we also use to send emails to our subscribers.
You have a lot of templates to choose from, if you want to change them it’s pretty easy, you have statistics to help you understand how people interacted with the email you sent, and it can be used to convert those who dropped a product into the cart and never bought it.
If you start now, this might be one of the best options.
b) Constant Contact
Constant Contact is one of the fastest growing email marketing platforms. The main reason is that it is very easy to use and if you are at the beginning of the road this is what you need.
I understand that the support part is very good and you have easy access to your contact list and email templates.
And Constant Contact also has the automation part of emails that allows you to either send customers emails at key times or send a suite of welcome emails to those who subscribe to the newsletter. Before sending the emails, make sure you use a tool such as EmailChecker to verify them.
We are thinking of changing MailChimp as an email marketing service and most likely we will make the transition to GetResponse.
The main reason is that it has other features more suited to our needs. We have a lot of newsletter subscription forms and it is often necessary to send people different emails, depending on where and when they were subscribed.
GetResponse does this very easily, through a simple visual interface – Drag and Drop – which allows us to choose the next email that our subscribers receive, depending on several factors.
There are also two options we really like. GetResponse also has a built-in webinar tool, so it’s easy to organize such an event for your list subscribers.
Finally, the fact that you can put a “tag”, on the subscribers, depending on the links they click on, helps you segment them much better and only send content that interests them.
You will see, most email marketing platforms have essentially the same functions, each having certain characteristics or strengths that differentiate them.
In the case of AWeber, its popularity comes again because it is very, very easy to use.
It can be easily integrated with CMS platforms such as WordPress or even social networks such as Facebook to easily implement your newsletter subscription forms.
Another advantage that AWeber seems to have is that it delivers the emails well in the recipient’s inbox.
e) Active Campaign
Active Campaign combines email marketing with automation and CRM (Customer Relationship Management) services. It comes with everything you need to create smart email marketing campaigns.
It allows you to segment your customers by actions, location, behavior, and social data.
If you need quality automation, this email marketing platform can be the ideal candidate.
Infusionsoft was on our shortlist of marketing platforms to use, but in the end we were discouraged by its price and the fact that more technical knowledge is needed to use it to its full potential.
Unlike the other email marketing tools mentioned above, Infusionsoft is aimed more at medium-sized companies, and this is seen in both functionality and price.
Infusionsoft is loved by industry people because it allows you to customize the user experience to another level, especially if you have a technical person in the team. Some of the most popular blogs in the world use Infusionsoft, so it clearly works great for those with big lists.
If you are a company with multiple people in the marketing team and more complex needs, Infusionsoft might be ideal for you.