The on-demand applications have traveled a long way, creating a vigorous movement in the digital world. It has transformed the way business enterprises offer services and ready-to-use product deliveries. The journey that commenced with popular e-commerce sites such as Amazon and eBay has now penetrated into other niches as well.
We have seen tremendous growth in cab booking apps like Uber and food delivery apps like Zomato, which have shaped the future of online business tactics. What’s interesting to note is that on-demand applications have encouraged a lot of young entrepreneurs, thus paving the way for many new startups.
As on-demand applications are gradually influencing the on-demand economy, it is ready to impact e-commerce as well. Experts are of the view that the future of e-commerce will depend on how the cutting-edge features will be introduced and how they boost the user experience of the customers.
How the evolution of on-demand apps is changing the facets of on-demand e-commerce?
The E-Commerce Has Gone Mobile-Centrics
You are aware that mobile e-commerce has already surpassed desktop applications. Nearly 60% of people use mobile devices to make a search, as it allows instant access to wide-ranging products and services. E-commerce store owners can send push notifications in bulk to a large number of users simultaneously at the same time. Thus, they can promote their products and services in a much faster and more efficient manner. Moreover, mobile devices also provide the facility with 24×7 connectivity, where store owners can keep in constant touch with the flourishing on-demand economy.
Overwhelming Response to Social Media Platforms
The fact that social media platforms have penetrated into all spheres of the e-commerce industry, allows the entrepreneurs to establish better communication with the customers. Thus, business enterprises can cater to customer demands more effectively.
Adding More Value at Less Cost
The on-demand application has divided the consumers into two categories- the value-oriented and convenience-oriented consumers. Also, one of the key factors to success is offering more value at less cost. The on-demand market today is focusing more on offering convenient, timely delivery.
Providing a Frictionless Business Process
The on-demand economy is prioritizing providing a seamless purchase experience with the least friction. On-demand e-commerce can also focus on frictionless business processes with smooth customer experience.
The Future of On-demand E-commerce Applications
If we talk about the future of on-demand e-commerce applications, it will basically revolve around ground-breaking ideas and new concepts that are making their way out. All these innovative technologies have streamlined the convenience and ease of the customers. We can highlight a few important ones that include-
Image-Based Product Search
Popular sites such as Amazon have already implemented image-based search technology with e-commerce interfaces. Next, it’s your turn to reap the benefits. Here you can provide your customers with an effortless and simple way of getting across the specific product that they are looking for. This is usually known as Augmented Reality, where users can take pictures of nearby objects to find items across e-commerce stores.
Conversational Marketing
The conversational marketing technique adopted by the on-demand e-commerce apps has opened a new era in digital marketing. It has quite a pivotal role when it comes to attracting new customers onboard through intelligent chatbots and real-time video chat communications. The emergence of conversational marketing has also sidelined the conventional marketing methods that were based on single-directional flow.
The Emergence of Real-time Shopping Applications
Consider this scenario. You are able to provide access to online products to your customers just when they need them and at the exact location. Well, this is what is known as real-time shopping applications, which has surged the customer experience to a great extent. It means the customer can shop at the spur of the moment just when he needs the product. The order is accepted and delivered rightly at the nearest store within the quickest of time.
Gesture-Based Login
You probably must have heard about the biometrics, which has become quite common nowadays. It is used to carry out various activities. But here we are talking about the gesture-based login which is the latest concept used in highly advanced smartphones for the authentication process. This makes the entire shopping experience seamless, easier, and less time-consuming.
Voice Commerce is the New Destination
A recent new trend that has revolutionized the on-demand ecommerce application development is the use of voice technology. E-commerce applications include adding voice devices such as Google Home and Amazon Echo, which have provided innovative ways on how customers interact with brands via voice-activated online browsing. Voice browsing has given rise to voice commerce in which any transaction takes place through a voice device. It has opened new gates for e-commerce platforms. If we believe a study, voice commerce is expected to generate about $40 billion in sales in the US alone.
New Payment Options will Take the Floor
One of the important factors that have driven the customers to e-commerce stores is innovation in the transaction methods. Also, customers prefer high-end security when they are making a purchase through an online site. At present, you already have different types of digital wallets such as Google Pay, PayPal, Amazon Pay, and more.
However, e-commerce sites are planning to integrate some more secure payment options like the use of cryptocurrencies.
Concluding the Discussion
The on-demand e-commerce application is an ever-expanding arena that is intensifying the arms of global customers. As far as the future of on-demand e-commerce is concerned, it is bright as more innovative apps will come into the mainstream. It will further transform the business across various niches.
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