Video marketing has taken the internet by storm in recent years. There are several reasons for this, but the most important point to realize is that you should be taking advantage of this development.
Videos are now one of the most popular ways to access information online. Many people prefer video to text articles, so if you don’t use video marketing you are excluding a large portion of your potential audience.
Why Video Content Is So Compelling
Why are videos so popular right now? Videos are able to communicate with people on multiple levels. They can see and hear your message at the same time.
Videos are also consistent with our fast paced culture. It takes more concentration to read an article than it does to watch a video.
Videos Are Versatile
You have many choices when it comes to making videos for marketing. You can speak into the camera yourself, if you’re comfortable with this. You can put together a slide show type video, using images or screenshots. You can even create animated videos quite easily using today’s technology.
This versatility means you can create exactly the type of videos that are best for reaching your market.
Videos Are Good For SEO
Videos are currently among the easiest type of content to rank with the search engines. One reason for this is that Google, the world’s biggest search engine owns YouTube, the world’s biggest video sharing site.
This doesn’t mean that any video you make will automatically reach the first page of the search engines. You still have to optimize the video by creating a good title and description. Videos are, however, often easier to rank than other types of content.
Make Your Videos Stand Out
Although video marketing is now one of the most effective ways to get your message across online, you have lots of competition. Millions of new videos appear on the internet every single say. This means you have to make an effort to make your videos interesting, entertaining and informative.
Make your videos the optimum length. For most purposes, shorter videos work best. There are exceptions, as when you’re creating a tutorial on a complex topic. To introduce your product or business, however, shorter works best. I have been tested various length when creating videos in video marketing campaign for candle manufacturers from NYC, one of my clients. Results were pretty clear: short videos tend to rank better.
You don’t want your videos to be too short. A video that’s less than 30 seconds will not usually give you enough time to say much about your topic. The ideal length will depend on your purposes, but in general a good length is anywhere from one to ten minutes.
Video Creation Can Be Outsourced
If you prefer not to make your own videos, you can hire others to do it for you. The cost of this will depend on the length and quality of the work. You can find individuals and companies on freelance websites who specialize in videos.
If your budget is limited, however, you can make your own videos easily enough. There is plenty of free or low cost software to help you get started.
Video Marketing Should Be Part Of Your Marketing Strategy
You can’t afford to ignore video marketing if you want to compete in today’s marketplace. Videos give you a simple way to make a strong impact on your audience. If you’re not using this powerful marketing tactic, you should get started as soon as possible!
Ben is internet marketing strategist for more than 5 years. Meanwhile he created a lot of online marketing campaign for his clients. Here are the tips about one often overlooked strategy-video marketing, which can be very powerful tactic in your internet marketing arsenal.