More visitors at an ecommerce website mean more chances to win over customers. However, many ecommerce website owners are facing shopping cart abandonment issue, which is the biggest hurdle in way of earning more from their online presence. The need is to focus the checkout process and track whether customers […]
Marketing
Tweaks to Boost Sales and Ecommerce Success
What's the purpose of an ecommerce website? To have more sales and more profit earned from online customers. For that, high site traffic and high conversion rate are the essentials. Having high sales volume remains the dream of any ecommerce website owner if the right strategies are not opted for […]
Boost Your Business with Social Videos
Content can have a powerful effect on the marketing and branding of a business if created, shared and promoted strategically. In the digital landscape, creating a business website and blog isn’t good enough. To reach full potential, an organization is expected to engage in social media — and that includes […]
Starting an Online Marketing Company
In recent times, e-business is a booming industry and like all forms of business, it requires simple marketing of its goods and services. That is where people interested in setting up an online business of their own can step in and delve into the prospect of offering online marketing services. […]
Advantages of a Facebook Fan Page for Brand Promotion and Business Marketing
Communication, marketing and transparency are the three key qualities of a trustworthy business. Business owners should utilize all media (both online and offline) for marketing and customer communication to stay ahead of their competitors. One of the best platforms to connect with the target audience is social media. There are […]
How to Create a Professional Looking Blog
Whether you're starting your own company or already a part of a large corporation, having a blog is a great way to generate interest in your brand and establish your expertise and credibility. When you decide to start a blog, it's very important that your blog looks and feels professional, […]
How Organizations Build Domain Name Recognition
When nonprofit organizations and other community-based outreaches take their rising fundraiser needs online, they'll partake in the same process that every business does: registering their domain name. Unfortunately, the secondary portion of an organization resides within the brand recognition portion of their business. Below you'll find some nifty ideas to keep […]
How Google Maps Can Be Used for Locally Marketing Your Business
Not only is Google the most used search engine in the world, it also offers many different services, apps etc. that millions of people use every day. Thus it also offers countless opportunities for small businesses to promote themselves and really get their name out there. Many small business owners […]
Videos as a Digital Marketing Tool
Online videos are not merely a form of entertainment anymore. Together with social media platforms such as Facebook and Twitter, videos have become a very important marketing tool. The most well known video platform, YouTube, is also the second largest search engine globally, right after Google. With over one billion […]
The Leading SEO Indicators in 2013
In almost every form of progressive industry, indicators are used to analyze data and forecast future performance. From the results that are generated, it is possible to adapt or tailor an existing strategy to achieve more effective results, and this method of working is prevalent across a host of financial, […]
Dos and Don'ts of Paid Online Surveys
Why would market research companies pay you for participating in their online surveys? Market research plays a significant role in the way a business formulates its advertising and marketing strategies. A business that knows its target customers is capable of creating the right products and services for them and increasing […]
How Restaurants Can Use QR Codes in Their Marketing Campaigns?
Mobile marketing campaigns (see successful examples) are becoming so popular that businesses are trying to find new and interesting ways to use mobile technology to market to their audience. This is especially the case for restaurants. Restaurant marketing campaigns are now using SMS messaging to reach their target audience. Despite […]
