When businesses consider the advantages of blogging, they often only think of a blog on the company’s website. While this can be an effective way to connect with customers, it is not the only way to promote your brand through blogs. Blogger outreach programs offer unique marketing advantages for brands and building brand awareness.
What is Blogger Outreach?
Blogger outreach is when companies, brands, or agencies work with bloggers to promote their products or brand. The blogger writes a product review on their website in exchange for the product, a monetary payment, or both. Bloggers and brands connect on top blogging platforms, such as Whatsblog or MagFellow.com .
Advantages for the Brand
Generally, a company chooses to work with a group of bloggers for ongoing promotional benefits. Ideally, you want bloggers that are influential in the area that best fits your business. For example, a fashion company should work with fashion bloggers, while a business in the beauty or cosmetics industry may want to connect with beauty bloggers. These bloggers are more likely to have a following of people interested in the products you are selling.
Find Influential Bloggers
Consumers look for trusted sources of information and blogs fit into that category. More than 80% of consumers trust reviews written by influential bloggers. Bloggers at the top blog sites have a very loyal following and the best bloggers have quite a bit of influence among their audience. Studies have shown that more than 80 percent of people consider blogs to be a reliable source of information and more than 60 percent have purchased something on the advice of a blogger.
Product Reviews
Are you a blogger interested in writing reviews for brands? Once you know what you are hoping to accomplish, you can set smaller goals and tasks to help you achieve your goals. One of the effective ways the brands work with bloggers is having a blogger review their products. Brands will need to give their product away to the bloggers in exchange for a review, which can generate buzz about a brand. This method is quite effective for building brand awareness, as research has shown that blogs are a trusted source of information for most consumers. Finding a good blogger review program is essential for a successful campaign.
Reasons to Start an Outreach Program
Blogger outreach services offer many advantages for your brand. A well implemented program can help to drive traffic to your website, create buzz about a product, increase brand awareness, and provide solid word of mouth marketing about your products or services. The return on investment can be substantial. In addition, you will have an ongoing source of fresh content.
Finding the Best Bloggers
The best blog sites offer an opportunity for bloggers and brands to connect. There are a few things to consider when selecting bloggers for your program. One factor to consider is the size of their audience. How many people subscribe to their newsletter or blog? How many followers do they have on Twitter, Facebook friends, and other social media? You want bloggers with an audience to ensure that the reviews are seen.
